Digital Marketing Manager AWS Marketplace Marketing

4 weeks ago

Étreux, Hauts-de-France, United States Amazon Full time
About the Role

We are seeking a highly skilled Digital Marketing Manager to join our AWS Marketplace Marketing team. As a key member of our team, you will be responsible for designing, executing, and optimizing integrated marketing programs at scale for target buying personas at each stage in the buying journey.

Key Responsibilities
  • Work with integrated marketing professionals to gather customer insights to design, implement, and optimize customers' buying journey across all digital touchpoints.
  • Design and activate campaigns to progress customers across Growth Marketing journey stages. Campaigns span owned, earned, and paid channels (Search, Social, Display, Email, SEO, Content Syndication).
  • Develop content strategies for Growth Marketing initiatives, outline copy and creative requirements based on the strategy, and manage external agencies to execute required content needs.
  • Build and launch email programs (nurtures, newsletters, etc.) in a Marketing Automation Platform - experience with Marketo is preferred.
  • Create targeting criteria for email campaign segmentations and partner with data scientists on the team to expand targeting capabilities.
  • Design and update web experiences as key digital touchpoints in the integrated digital journey for customers - work includes web production experience (ie. Adobe AEM) and HTML/CSS knowledge and skills.
  • Export and synthesize Growth Marketing campaign engagement data (assess against benchmarks and team goals) and create monthly and quarterly reports for stakeholders.
About Us

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture.

Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences.

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship, and other career-advancing resources here to help you develop into a better-rounded professional.

Basic Qualifications
  • 4+ years of professional non-internship marketing experience.
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • 4+ years building email programs and creating segmentations in a Marketing Automation Platform (i.e. Marketo) from scratch.
Preferred Qualifications
  • Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.
  • Experience designing content strategies and working with copy writers to develop required campaign content and creative.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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