Product Marketing Manager, Channel

4 weeks ago

Étreux, Hauts-de-France, United States Devo Full time
About the Role

We are seeking a highly skilled Product Marketing Manager, Channel to join our team at Devo. As a key member of our marketing organization, you will play a pivotal role in executing strategies that effectively position and market our products both directly to buyers and jointly with our channel partners.

Responsibilities
  • Product Positioning and Messaging: Develop compelling product positioning and messaging that resonates with both direct customers and partners' customers, highlighting the unique joint value proposition of Devo and the partner's solutions.
  • Enablement and Collateral Development: Create and deliver comprehensive marketing materials, sales tools, training programs, and compelling content (including joint solution briefs, presentations, and call scripts) that equip partners and Devo sellers to effectively represent, sell, and drive sales for Devo's products.
  • Market-with-channel motions: Collaborate with channel partners to develop and execute joint go-to-market plans and co-marketing campaigns-including self-service partner-led campaigns, via a Partner Relationship Management (PRM) platform, and Devo-led campaigns-that maximize reach and impact.
  • Product Launches: Lead the cross-functional execution of product launches and releases, ensuring successful market introduction through both direct and partner channels.
  • Connect With Partners: Build and nurture strong relationships with key MSSP, GSI, and reseller partners, acting as their primary product marketing liaison and ensuring their needs are met.
  • Performance Measurement and Optimization: Track, analyze, and report on the effectiveness of both product and partner marketing initiatives, using data-driven insights to optimize strategies and drive continuous improvement.
Qualifications
  • 8-10 years of product marketing experience, with a proven track record of success in both product and channel marketing within the cybersecurity industry.
  • Experience in marketing security operations technologies, including SIEM, SOAR, and UEBA.
  • Deep expertise in product positioning, messaging, and value proposition development.
  • Proven ability to create and execute effective marketing strategies across multiple channels.
  • Strong analytical skills and a data-driven approach to decision-making.
  • Exceptional communication and collaboration skills, capable of building strong relationships with both internal and external stakeholders.
  • Education: Bachelor's degree in marketing, business, or a related field.
Additional Requirements
  • Familiarity with working with AWS as an ISV partner is a plus.
  • Excellent writing, presentation, and public speaking skills.
  • Comfortable with ambiguity and able to adapt quickly.
  • Proficiency in Hubspot, Salesforce, and MindMatrix (or equivalent PRM) platforms.
  • Willingness to travel as needed to support partner activities and events.
About Devo

Devo is a privately held, hyper-growth SaaS company that replaces traditional SIEMs with a real-time security data platform. Our integrated platform serves as the foundation of security operations and includes data-powered SIEM, SOAR, and UEBA. AI and intelligent automation help security teams work faster and smarter so they can make the right decisions in real time.

We are committed to building a diverse, inclusive, and authentic workplace where everyone can be themselves and speak their minds. If you're passionate about cybersecurity, building strong connections with our buyers and partners, and making a positive impact on enterprises and the community, we encourage you to apply.

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