Marketing and Communications Director

2 days ago

Royce Cir Ts Storrs CT USA, United States University of Connecticut Full time
Job Summary

The Marketing and Communications Director will lead the development, execution, and evaluation of a comprehensive marketing and communications strategy that advances the mission and strategic priorities of the University of Connecticut School of Law.

This role will work closely with the Dean, administrators, faculty, and staff to enhance the law school's visibility, build reputational awareness for its programs, attract talented prospective students, and promote the Law School's excellence to various constituencies.

Key Responsibilities
  • Develop and implement marketing and communications strategies across various channels
  • Enhance digital communications and provide visionary leadership to a team that oversees the website, media relations, social media, advertising, editorial content, visual identity, and internal and external communications
  • Manage the overall operation of the Marketing and Communications department, including assigning and reviewing work, providing guidance, and conducting performance evaluations for departmental personnel
  • Maintain awareness of the Law School's research, programs, faculty, and student accomplishments, and services and build the reputation and community of the Law School among its internal and external constituents through the strategic production and promotion of stories, images/videos, marketing and promotional materials, e-communications, and other creative strategies
  • Develop and publish content on social media outlets and work closely with internal units to ensure University and Law School social media policies, guidelines, and branding standards are followed
  • Serve as a strategic partner to the Dean, faculty, administration, and staff in developing and implementing communication plans and engaging in external and internal messaging
  • Conceive, coordinate, and implement media relations and strategies that advance the Law School's mission and establish and maintain relationships with print, broadcast, and web-based media to achieve positive coverage of the Law School's students, faculty, staff, and programs
Requirements
  • Bachelor's degree in marketing, communications, public and media relations, or related field
  • 7+ years of progressively responsible experience in marketing, communications, public and media relations, or relevant experience
  • 3+ years of supervisory experience
  • Strong understanding and awareness of industry trends, including social media, online web strategies, print, and design mediums
  • Exceptional written, verbal, and interpersonal communication skills
  • Proficiency in copywriting, editing, graphic design, and desktop publishing
  • Proficiency with Microsoft Office, Canva (or other image creating/editing software), and related software applications
  • Familiarity with web design and management
  • Willingness to work irregular and flexible hours
Preferred Qualifications
  • Master's degree in marketing, communications, public and media relations, or related field
  • Marketing and communications experience in higher education
  • Proficiency with MailChimp or similar email marketing platform
  • Proficiency with HTML, CSS, Google Analytics, Adobe's Creative Suite, Aurora WordPress, or other related programs
  • Demonstrated ability to effectively build positive, collaborative, and inclusive relationships with a diverse group of students, faculty, and staff
  • Ability to balance competing priorities effectively and to meet and enforce deadlines
  • Strong project management and technology skills

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