Director of Marketing and Communications

19 hours ago


Long Beach CA USA, United States gpac Full time
Job Title: Director of Marketing and Communications

GPAC is seeking a dynamic and results-driven Director of Marketing and Communications to lead their marketing and call center teams and enhance brand presence.

Key Responsibilities:
  • Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with company goals, oversee the in-house call center, and manage and mentor a high-performing marketing team.
  • Multi-Channel Marketing: Lead the creation, implementation, and execution of engaging campaigns across multiple channels, including PR initiatives, signage and advertising, drip email campaigns, social media strategy, website content optimization, and onsite marketing materials.
  • Customer Acquisition & Retention: Design and execute outreach campaigns to attract new residents, develop and implement resident retention programs, and establish relationships with apartment organizations and industry partners.
  • Market Insights & Analysis: Design and implement comprehensive market research plans, utilize data analytics to measure campaign effectiveness, and prepare comprehensive reports on marketing performance and insights.
  • Budget Management: Develop and manage the annual marketing budget, track expenses, and ensure cost-effective resource allocation.
  • Event Coordination: Plan and execute engaging resident events, leasing events, and community gatherings, and represent the company at industry conferences and networking events.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 10+ years of marketing experience, with at least 5 years in a management role.
  • Demonstrated experience in multifamily, with experience in Las Vegas multifamily a plus.
  • Proven track record of leading successful marketing campaigns across various channels.
  • Experience managing a call center or customer service team a plus.


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