Director of Marketing and Communications

1 day ago

Long Beach CA USA, United States gpac Full time
Job Opportunity

GPAC, a leading search firm, is seeking a visionary Director of Marketing and Communications to lead their marketing and call center teams and enhance brand presence. As a seasoned marketing professional, you will drive our comprehensive marketing strategy, leveraging your expertise in multifamily marketing to drive results.

Key Responsibilities:

Strategic Leadership:
  • Develop and execute a comprehensive marketing strategy aligned with company goals.
  • Oversee the in-house call center, ensuring efficient lead capture and nurturing resident needs.
  • Manage and mentor a high-performing marketing team across various geographic regions and media (PR, social media, website, etc.).
Multi-Channel Marketing:
  • Lead the creation, implementation, execution, and vendor contract negotiations, of engaging campaigns across multiple channels:
    • PR initiatives (press releases, media relations)
    • Signage and advertising (both online and offline)
    • Drip email campaigns (lead nurturing, resident communication)
    • Social media strategy (content creation, community engagement)
    • Website content optimization (SEO, UX)
    • Onsite marketing materials (brochures, signage)
Customer Acquisition & Retention:
  • Design and execute outreach campaigns to attract new residents.
  • Develop and implement resident retention programs to foster loyalty and minimize turnover.
  • Establish relationships with apartment organizations and industry partners.
Market Insights & Analysis:
  • Design and implement comprehensive market research plans, ensuring data collection methodologies are robust and aligned with strategic objectives.
  • Utilize data analytics to measure campaign effectiveness and ROI.
  • Prepare comprehensive reports on marketing performance and insights.
Budget Management:
  • Develop and manage the annual marketing budget.
  • Track expenses and ensure cost-effective resource allocation.
Event Coordination:
  • Plan and execute engaging resident events, leasing events, and community gatherings.
  • Represent the company at industry conferences and networking events.
Qualifications:

Experience:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 10+ years of marketing experience, with at least 5 years in a management role.
  • Demonstrated experience in multifamily. Experience in Las Vegas multifamily is a plus.
  • Proven track record of leading successful marketing campaigns across various channels.
  • Experience managing a call center or customer service team is a plus.


GPAC is an equal opportunity employer and welcomes applications from qualified candidates without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.

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