Marketing and Communications Director

20 hours ago


Royce Cir Ts Storrs CT USA, United States University of Connecticut Full time
Job Summary

The Marketing and Communications Director at the University of Connecticut School of Law is responsible for developing and implementing a comprehensive marketing and communications strategy that advances the mission and strategic priorities of the law school.

This includes enhancing the law school's visibility, building reputational awareness for its programs, attracting talented prospective students, and promoting the Law School's excellence to various constituencies.

Key Responsibilities
  • Develop and implement marketing and communications strategies across various channels, including digital communications, social media, and advertising.
  • Provide visionary leadership to a team that oversees the website, media relations, social media, advertising, editorial content, visual identity, and internal and external communications.
  • Work closely with the Dean, administrators, faculty, and staff to enhance the law school's visibility and reputation.
  • Develop and maintain relationships with the media, including television, radio, and journalists.
  • Manage internal and external production of publications and serve as a project manager for special projects.
  • Serve as a resource for faculty and staff regarding effective communication and promotion techniques.
Requirements
  • Bachelor's degree in marketing, communications, public and media relations, or a related field.
  • 7+ years of progressively responsible experience in marketing, communications, public and media relations, or relevant experience.
  • 3+ years of supervisory experience.
  • Strong understanding and awareness of industry trends, including social media, online web strategies, print, and design mediums.
  • Demonstrated ability to produce compelling marketing and communications content for print, digital, and social media platforms.
  • Exceptional written, verbal, and interpersonal communication skills.
Preferred Qualifications
  • Master's degree in marketing, communications, public and media relations, or a related field.
  • Marketing and communications experience in higher education.
  • Proficiency with MailChimp or similar email marketing platform.
  • Proficiency with HTML, CSS, Google Analytics, Adobe's Creative Suite, Aurora WordPress, or other related programs.


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