Digital Marketing Strategist

1 week ago


Charlotte, North Carolina, United States Jobot Full time
About the Role

A B2B banking institution is seeking a Digital Marketing Specialist to join their growing marketing team in Charlotte, NC.

Key Responsibilities
  • Develop and execute demand generation marketing efforts across social and digital channels.
  • Design, write, and build social media and website content to grow followers and increase engagement rates.
  • Conduct research on target audiences and gather insights to inform marketing strategies.
  • Organize and execute direct mail marketing efforts.
  • Utilize CRM systems (HubSpot or Salesforce) for marketing automation and conduct monthly performance reviews.
Requirements
  • 5+ years of experience in marketing, communications, PR, social media, or a related field.
  • Banking or healthcare marketing experience preferred.
  • Proven ability to independently manage and run social media channels.
  • Proficiency in email template creation and website CMSs (WordPress, etc.).
  • Familiarity with marketing automation platforms (HubSpot, Pardot, etc.) and data analytics tools (Google Analytics, Tableau, Excel).
What We Offer
  • Room for growth and professional development.
  • Strong company culture and benefits package.


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