Digital Marketing Strategist
1 week ago
A B2B banking institution is seeking a Digital Marketing Specialist to join their growing marketing team in Charlotte, NC.
Key Responsibilities- Develop and execute demand generation marketing efforts across social and digital channels.
- Design, write, and build social media and website content to grow followers and increase engagement rates.
- Conduct research on target audiences and gather insights to inform marketing strategies.
- Organize and execute direct mail marketing efforts.
- Utilize CRM systems (HubSpot or Salesforce) for marketing automation and conduct monthly performance reviews.
- 5+ years of experience in marketing, communications, PR, social media, or a related field.
- Banking or healthcare marketing experience preferred.
- Proven ability to independently manage and run social media channels.
- Proficiency in email template creation and website CMSs (WordPress, etc.).
- Familiarity with marketing automation platforms (HubSpot, Pardot, etc.) and data analytics tools (Google Analytics, Tableau, Excel).
- Room for growth and professional development.
- Strong company culture and benefits package.
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Digital Marketing Strategist
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