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Digital Marketing Strategist

2 months ago

Charlotte, North Carolina, United States Do You Convert Full time
Remote Digital Marketing Position

This is a remote working opportunity that allows you to reside anywhere within the United States. Do You Convert is seeking an experienced digital marketer to help manage search engine marketing, Facebook/Instagram, email marketing, and other marketing activities for home builders and developers across North America.

Key Responsibilities
  • Manage the creation of campaigns based on stated goals of clients
  • Maintain accuracy of price points, community status, and any listed information
  • Report and analyze website analytics on all social campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Optimize copy and images for all social campaigns to maximize ad spend ROI
  • Coordinate with individual builder partner requests and goals
Search Engine Marketing Responsibilities
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Maintain accuracy of price points, community status, and any listed information
  • Report and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion, and optimization
  • Research and analyze competitor SEM campaigns
  • Identify SEO opportunities based on SEM data and results
  • Coordinate with individual builder partner requests and goals
Other Marketing Responsibilities
  • Edit and update existing email marketing templates
  • Regular analysis and reporting of research findings
  • General support and assistance for our builder partners
Requirements
  • Home builder experience required
  • 3+ years of proven digital marketing experience and success driving traffic that converts
  • 2+ years of previous experience with both paid search and social advertising
  • Experience with Google Analytics - experience with Google Data Studio a plus
  • Strong analytical, technical, and written communication skills
  • Willingness to learn from our proven team members and also an ability to self-teach when provided with great resources to draw from
  • Organized and driven approach to your career
  • A general passion for House Hunters International on HGTV (optional, but strongly encouraged)

No travel required.