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Marketing Strategist

2 months ago

Charlotte, North Carolina, United States Boy Scouts of America - Supply Group Full time
About the Role

We are seeking a highly skilled Marketing Strategist to join our team at the Boy Scouts of America - Supply Group. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing campaigns that drive brand awareness, drive product sales revenue, and enhance visual merchandising impacts in our retail footprint.

Key Responsibilities
  • Develop and Execute Marketing Strategies: Collaborate with internal and external teams to develop and execute marketing strategies that align with our company goals and objectives.
  • Market Research and Analysis: Conduct market research to understand customer needs and preferences, and analyze marketing data and metrics to measure campaign effectiveness and make data-driven decisions.
  • Brand Management: Assist in the creation and management of our company brand identity, including logo, messaging, and visual elements.
  • Social Media Management: Assist in the management of our company social media presence and engage with customers and stakeholders.
  • Stay Up-to-Date on Marketing Trends: Stay current on the latest marketing trends and technologies to ensure our company remains competitive.
Requirements
  • Education: Bachelor's degree in Marketing or related field.
  • Experience: 5+ years' experience in Marketing, Business, or related field, with experience developing and executing marketing strategies for complex organizations.
  • Skills: Strong understanding of digital marketing, including SEO, SEM, and social media marketing; excellent communication and organizational skills; strong attention to detail in a fast-paced environment.