Marketing Operations Manager

2 days ago

Atlanta, Georgia, United States Adtalem Global Education Full time
Job Description

As a Marketing Operations Manager at Publicis Sapient, you will play a crucial role in shaping and setting standards within our marketing operations team. We are seeking an experienced and results-driven professional who is passionate about data, automation, and AI.

Role Overview

As an individual contributor, you will lead best practices and fully activate our marketing database using our marketing automation platform. Your role will be crucial in implementing email campaigns and supporting multi-channel campaign tracking. You will partner with various marketing teams, driving optimization and automation opportunities to enhance our lead conversion strategies and lifecycle campaign automation programs.

Your Impact:
  • Enhance Campaign Effectiveness: Utilize the Pardot platform to its fullest potential, creating complex email workflows, rules, forms, and landing pages that drive impactful marketing campaigns. This includes driving data-driven decision-making through systematic A/B testing of email campaigns. Analyze results to refine and optimize future email strategies.
  • Drive Data-Driven Insights: Leverage your ability to query our marketing database, uncover insights that identify optimization opportunities, and implement changes that improve lead conversion strategies.
  • Optimize Lifecycle Campaigns: Execute and refine lifecycle campaign automation programs, ensuring email campaign setups, audience segmentation, and performance oversight meet evolving business and audience needs.
  • Adopt AI and Automation: Stay ahead of AI trends, introduce, and utilize them to significantly increase efficiency and effectiveness in our marketing operations. Stay abreast of industry trends, emerging technologies, and best practices in B2B marketing. Integrate new strategies and tools as appropriate.
  • Lead Program Management: Oversee marketing initiatives from inception to optimization, ensuring they align with broader business objectives and deliver measurable results.
  • Foster Cross-Functional Collaboration: Work collaboratively with diverse teams, including Project Managers, Industry Marketers, Country Marketers, Solution Marketers, Performance Marketers, and designers, to ensure cohesive and effective marketing efforts.
  • Maintain Data Integrity: Uphold best practices in data governance, ensuring data accuracy, integrity, and compliance, which supports effective list segmentation and personalized marketing.
  • Measure and Report Success: Partner with the Analytics and Insights team to develop comprehensive reports on campaign performance, providing actionable insights that drive continuous improvement.
Qualifications:
  • 5+ years of proven expertise in Pardot (Marketing Cloud Account Engagement) platform usage.
  • 5+ years of proven expertise in Salesforce Sales Cloud (CRM), including reporting and a proficient understanding of the Salesforce CRM architecture.
  • 5+ years of experience using research, data, and metrics to back up assumptions and assess the efficacy of programs.
  • 5+ years of experience using analytical tools to measure performance, determine improvements, and optimize accordingly.
  • Proven experience in utilizing and applying Generative AI and automation tools to enhance efficiency, optimize performance, and drive revenue growth through innovative solutions and strategic implementation.
  • Proven project management experience, demonstrating the ability to coordinate and execute complex marketing campaigns and initiatives efficiently, ensuring alignment, resource management, and timely delivery.
  • Proven experience presenting metrics and progress to goals to Marketing stakeholders and Marketing Leaders.
  • Comprehensive understanding of lead generation methodologies.
  • Proven experience building high-performance, sophisticated email nurture campaigns, drip campaigns, and managing and optimizing email subscription center management.
  • Strong understanding of email marketing best practices and industry standards, including experience in creating and executing email A/B tests.
  • Proficient in data governance practices and compliance requirements.
  • Basic HTML knowledge.
  • Proficiency with Pardot (Marketing Cloud Account Engagement) and Salesforce integrated tools including 6sense, ZoomInfo, Adobe Target, Adobe Analytics, Power BI, and Datorama.
Set Yourself Apart With:
  • Pardot certification.
  • 6sense MarOps certification.
  • Excellent analytical and critical thinking skills.
  • Demonstrated ability to lead best practices and a desire to help build a best-in-class marketing operations team.
  • Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities.
  • Experience in B2B, digital advertising, or ad-tech products/services supported by Forrester B2B Marketing certification (e.g., Mastering Demand & ABM or Accelerating B2B Marketing) or similar.
  • Strong execution capability with the highest standards in a rapidly evolving business.
  • Ambitious initiative-taker with demonstrated ability and willingness to get the job done.
  • Strong drive for results with the ability to manage independently but work collaboratively.
  • Excellent written and verbal communication skills.
  • Experience working cross-functionally across a multi-faceted global Marketing team, and Data Privacy.

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