Marketing Strategy Director

4 days ago

Springfield, Illinois, United States Railserve, US Full time
About Railserve, US

Railserve, US is a leading provider of industrial rail solutions, offering a range of services and products to its customers. As a part of Marmon Holdings, Inc., a highly decentralized organization, we rely heavily on talented individuals to drive our success.

Marketing Strategy Leader Role

We are seeking a Marketing Strategy Leader to join our team. In this role, you will be responsible for developing and executing the overall marketing strategy for the Marmon Railyard & Repair Services portfolio of companies. You will have direct oversight over the day-to-day activities of the marketing team and will collaborate with cross-functional teams to create and implement comprehensive internal and external marketing plans that drive business growth.

Key Responsibilities
  • Develop and execute strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth.
  • Conduct market research and analysis to identify opportunities, market trends, and customer insights.
  • Define target customer segments and develop targeted marketing campaigns to reach and engage with key audiences.
  • Work with cross-functional teams to calculate and market the quantified value of products and services for Marmon Railyard & Repair Services.
  • Collaborate with product development and innovation team to align marketing strategies with product launches.
  • Ensure Marmon Rail brand consistency and standards across all marketing efforts.
  • Oversee the creation of high-quality marketing collateral, including website content, blog posts, case studies, videos, and social media.
  • Provide oversight on proposal and presentation development in the pursuit of RFP's/RFQ's.
  • Track and analyze marketing performance metrics to evaluate the effectiveness of campaigns and initiatives.
  • Develop and manage marketing budgets and allocate resources effectively to maximize market penetration and ROI.
  • Manage and mentor a team of marketing professionals, providing guidance, support, and professional development while fostering a collaborative, respectful, and results-driven culture.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field required, MBA preferred.
  • Minimum 10 years' progressive experience in marketing roles with a focus on strategy development and execution.
  • Prior experience with an industrial services company advantageous with transportation (rail) preferred.
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Excellent leadership and interpersonal skills with the ability to motivate and inspire teams.
  • Exceptional writing skills are essential for crafting clear, concise, and persuasive content that effectively communicates the company's solutions, capabilities, and value proposition.
  • Outstanding communication skills for collaboration with key internal stakeholders across multiple parts of the organization and as well as for presenting ideas, facilitating meetings, and conveying information.
  • Strong research skills and tenacity for gathering information, data, and evidence to support organizational value, meet customer expectations, and requirements.
  • Demonstrated knowledge of proposal/presentation creation, graphic design, digital marketing, and other marketing collateral.
  • Will to enhance technical knowledge of our industry through ground-level observation of operations.
  • Able to work effectively in cross-functional teams and collaborate with diverse internal stakeholders to build consensus around marketing strategies.
  • Adaptability and resilience required to work under pressure, managing multiple priorities, tight deadlines, and navigating changes and challenges in a fast-paced environment.
  • Will to work independently with minimal supervision and with a high degree of self-motivation in a remote environment.
  • Extensive experience with Adobe suite of products highly preferred. Experience with other marketing platforms will be beneficial.
Disclaimer

Please note the duties listed are not set forth for purposes of limiting the assignment of work. They are not to be construed as a complete list of the many duties normally to be performed under a job title or those to be performed temporarily outside an employee's normal line of work. Duties, responsibilities, and activities may change at any time with or without notice.

Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to, and please be sure to include the title and the location of the position for which you are applying.

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