Database Marketing Director
2 days ago
Job Summary:
We are seeking a highly skilled Database Marketing Manager to lead our database marketing initiatives. The ideal candidate will be responsible for developing and implementing strategies to enhance member engagement, retention, and acquisition. This will be achieved through effective database management and targeted marketing efforts.
Key Responsibilities:
- Develop and implement comprehensive database marketing strategies to drive customer engagement and retention.
- Oversee the maintenance, segmentation, and optimization of our marketing database, ensuring data integrity and compliance with privacy regulations.
- Plan, execute, and analyze targeted marketing campaigns based on database insights, focusing on lead generation and nurturing strategies.
- Monitor and evaluate the effectiveness of database marketing initiatives, using key performance indicators (KPIs) to assess impact and inform future strategies.
- Collaborate closely with cross-functional teams to align objectives and ensure cohesive messaging across all channels.
Qualifications:
- Bachelor's degree in marketing, data science, or a related field.
- 5+ years of marketing experience, with a strong focus on database marketing, CRM management, and data analytics.
- Experience with CRM systems, marketing automation platforms, and data analysis tools.
- Strong understanding of database management principles, data segmentation strategies, and analytics best practices.
- Exceptional analytical skills with a proven ability to interpret data and generate actionable insights for marketing strategies.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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