Database Marketing Manager

4 days ago


Lake Mary, Florida, United States The Institute Of Internal Auditors Full time
Job Summary

We are seeking a highly skilled Database Marketing Manager to lead our database marketing initiatives and drive business growth for The Institute Of Internal Auditors.

Key Responsibilities
  • Develop and implement comprehensive database marketing strategies to enhance customer engagement and retention.
  • Oversee the maintenance, segmentation, and optimization of our marketing database to ensure data integrity and compliance with privacy regulations.
  • Plan, execute, and analyze targeted marketing campaigns based on database insights to drive lead generation and nurturing strategies.
  • Monitor and evaluate the effectiveness of database marketing initiatives using key performance indicators (KPIs) to inform future strategies.
  • Collaborate closely with cross-functional teams to align objectives and ensure cohesive messaging across all channels.
Requirements
  • Bachelor's degree in marketing, data science, or a related field.
  • 5+ years of marketing experience with a strong focus on database marketing, CRM management, and data analytics.
  • Experience with CRM systems, marketing automation platforms, and data analysis tools.
  • Strong understanding of database management principles, data segmentation strategies, and analytics best practices.
  • Exceptional analytical skills with a proven ability to interpret data and generate actionable insights for marketing strategies.
What We Offer

The Institute Of Internal Auditors offers a dynamic and challenging work environment with opportunities for professional growth and development.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.



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