Marketing Director

2 days ago

Annapolis, Maryland, United States Trademark Property Company Full time
Marketing Director Job Description

This position will lead the strategic formation and day-to-day execution of the marketing plan for Annapolis Town Center in Annapolis, MD.

The Marketing Director will assist with all operating aspects of the center and be responsible for leading the marketing efforts of the property, including the management, oversight, and implementation of strategies and tactics for tenant productivity, community relations, special events, programming, digital marketing strategy, public relations, and advertising to achieve the property's goals.

The Director will establish a working relationship with the General Manager and other center staff, as well as Trademark corporate teams, contractors, vendor agencies/freelancers, media, community leaders, and tenants.

The Director will also be asked to solicit sponsorships and help generate non-traditional revenue for the property. The Director must be proficient in budget preparation, expense monitoring, and budget reforecasting.

Key Responsibilities:
  • Develops, plans, and implements an annual marketing plan and budget, including property and market research, property goals and objectives, strategies, and tactics.
  • Manages the marketing budget to maximize property traffic and sales.
  • Plans and directs advertising, public relations, special events, sales promotions, community programming, and retailer relations activities to drive strategy and execution.
  • Plans, implements, attends, and oversees event management and related activities.
  • Fully implements and manages all aspects of the property's digital program, including website, social media content, and administration of digital signage/advertising programs and associated content.
  • Collaborates with the Trademark corporate marketing team to implement innovative technologies to enrich the customer and tenant experience, both on and off property.
  • Establishes a tenant relations program and provides assistance with merchant strategies, research, and sales promotions. Serves as a main point of contact to all tenants.
  • Enhances Guest Services programming, along with the General Manager.
  • Works with development and placemaking teams on re-development efforts, messaging, and content curation as needed.
  • Manages and proactively builds and maintains lead-generation efforts, assists with pop-up programming, and builds a consumer database.
  • Secures cash/trade sponsorships of special events and community programs and finds innovative ways to generate additional income.
  • Reviews and prepares monthly reports of results and accomplishments.
  • Along with the General Manager, supervises the selection and operation of seasonal decor and related holiday activities, including holiday photo programs.
  • Gathers and analyzes market information to provide recommendations to Ownership on the proper brand positioning for the property.
  • Serves as Manager on Duty in the absence of the General Manager (including some Saturday, Sunday, or holiday coverage).
  • Assists the General Manager in representing the property at the Chamber of Commerce, Visitors Bureau, Tourism organizations, and other miscellaneous civic organizations.

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