Social Media Strategist
4 weeks ago
Harry's Inc. is a modern consumer goods company that puts people first and delivers against real unmet consumer needs. Founded in 2013 by Jeff Raider and Andy Katz-Mayfield, the company has grown significantly over the last decade, with a presence in the U.S., U.K., and Germany. Harry's Inc. is now made up of four brands - Harry's, Flamingo, Lume, and Mando - and Harry's Labs, the company's incubation and M&A engine.
Job DescriptionWe are seeking a creative and strategic Social Media Manager to develop and execute a comprehensive social media presence across all platforms that showcases the unique identity of the Harry's brand and establishes a strong connection with our community. The ideal candidate will have a proven track record of driving brand growth and conversation, spearheading breakthrough social strategies, and executing social-first go-to-market plans.
Responsibilities- Develop and execute strategic plans to leverage organic social channels by partnering with stakeholders and teams across the company.
- Create and execute strategies across all social platforms, with KPIs across brand awareness, engagement, and growth.
- Own key organic social programs end-to-end, including strategy, content development, creative execution, publishing, testing, and reporting.
- Develop creative campaign concepts, in partnership with the Creative team, and strategic plans for social media to effectively launch and promote our brand initiatives.
- Regularly engage with our audience through thoughtful, impactful, relationship-driven content.
- Set goals and KPIs and report monthly on performance across all platforms.
- Have strong foundation paid social knowledge to partner with Influencer and Media to share creative insights and partner on amplification recommendations.
- Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization.
- Leverage data, insights, trends, and best practices to inform social creative and copy development with special attention to brand authenticity, tone, and voice.
- Work closely with Influencer Marketing Manager to integrate influencer and collaborator content into larger calendar and strategy to support the omnichannel marketing calendar.
- Partner with the Social Media Coordinator on a day-to-day basis as well as mentor in larger career development opportunities.
- Track emerging organic social trends and identify new, innovative ways to evolve social strategy, grow the audience, and drive meaningful conversations.
- Manage external social partners - key contact to agencies, tools, etc.
- Bachelor's Degree or equivalent.
- 5-7 years of experience successfully managing social media for an established brand.
- Expert knowledge in Instagram, TikTok, Facebook, Pinterest, Twitter.
- Experience using third-party social media platforms such as Dash Hudson, Sprinklr, etc.
- Excellent writing, editing, and proofreading skills, with meticulous attention to detail and the ability to adapt writing styles to suit our brand's voice and tone.
- Ability to meet deadlines and post social media accounts in real-time, with little need for oversight.
- Minimum of 3 years team management experience.
- Experience working cross-functionally with Marketing teams (Influencer, PR, Performance, Creative, eComm, etc).
- Content creation experience such as video creation and editing, photo editing, etc.
- Managed social media accounts (Instagram and TikTok) of 500k+ followers a plus.
We are seeking a thoughtful and dynamic Social Media Strategist with a passion for building brands, commercializing innovative products, and developing and implementing buzzworthy social strategies that drive omni-channel growth.
The ideal candidate is proactive, collaborative, and adept at solving complex problems through creative solutions. You should demonstrate a strong bias for action and have a proven track record of driving brand growth and conversation, spearheading breakthrough social strategies, and executing social-first go-to-market plans.
Benefits and PerksHarry's is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Harry's is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire, and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth, and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family, or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history, immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles, or any other status protected under applicable federal, state, and local laws.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
We can't quantify all of the intangible things we think you'll love about working at Harry's, like the exciting challenges we tackle, the smart and humble team you'll get to work with, and our supportive and inclusive culture.
The base salary hiring range for this position is $91,600-$125,950, but the final compensation offer will ultimately be based on the candidate's location, skill level, and experience.
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