Paid Social Media Strategist

4 weeks ago

New York, New York, United States KWG Full time
Job Title: Paid Social Media Strategist

We're seeking a talented Paid Social Media Strategist to join our growing team and play a pivotal role in crafting and executing impactful social media strategies. This role will support the social media strategy and oversee its implementation and day-to-day execution - responsible for performance and pacing of their assigned brand(s), act as a point of escalation, and are a go-to expert for internal/external stakeholders.

This hands-on keyboard platform expert will focus on all aspects of successful campaign execution and stewardship and must have expertise across a variety of client KPIs and buying platforms, including Meta, TikTok, Pinterest, Snapchat, and LinkedIn.

Key Responsibilities:

  • Spearhead campaign activation: execute and optimize social media campaigns across multiple platforms.
  • Recommend campaign set up based on the campaign's objectives and the unique platform offerings.
  • Maintain in-depth knowledge of platforms, vendors, and measurement tools to stay at the forefront of new offerings and ensure best practices are maintained across all platforms.
  • Recommend and implement real-time optimizations based on budget pacing and quality reporting.
  • Oversee assistants' work and ensure accuracy.
  • Collaborate with other internal departments (integrated media team, analytics team and creatives), external agency partners and clients.

Requirements:

  • Social Media Expert: 3-5 years of experience in Hands-On keyboard media buying and digital media strategy, with in-depth knowledge of Meta, TikTok, Snapchat, Pinterest, and LinkedIn. Google Analytics a plus.
  • Polished Professional: Bachelor's Degree OR equivalent professional work experience.
  • Eagle Eye for Detail: Possess a keen eye for detail to ensure accuracy in campaign execution, budget management, and reporting.
  • Proactive Problem-Solver: Ability to anticipate, recognize, and clearly define problems and demonstrate proactive problem-solving by seeking innovative solutions, weighing alternatives, and proposing solutions.
  • Data Detective: Adept at data analysis and storytelling, underpinned by the ability to communicate insights clearly and interpret performance metrics to inform strategic decisions. Strong understanding of Microsoft Excel and proficiency in working with large datasets.
  • Communication Champion: Exhibits advanced communication with strong written and verbal communication skills with internal managers and clients. Showcases ease and comfort in presenting to senior stakeholders.
  • Collaboration Crusader: Confident collaboration with internal and external partners (vendors and the adept handling of business relationships (manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities).
  • Positive Team Player: Maintain a positive and enthusiastic attitude, fostering a collaborative and supportive work environment.

What We Offer:

  • Comprehensive healthcare with medical, dental, vision and disability insurance.
  • Paid time off & Summer Fridays.
  • Remote work flexibility.
  • 401K plan with Agency match.
  • Employee stock ownership plan (ESOP).
  • Commuter & FSA benefits.
  • Continued education & professional development opportunities.
  • Company-wide team events including trivia, meditation/mindfulness sessions, food tastings, happy hours and more.

About KWG:

KWG is a communications agency. We define our success solely on our clients business results. How do we succeed? By asking tough questions and digging into what keeps our clients up at night. Mining for insights others might pass over. We look at the world as moments of impact. To plan smarter. Spot opportunities to make brand budgets work harder. And speak to consumers thoughtfully and authentically. We respect data, the right data to help us learn and react. Our analytics harnesses decades of actionable insights to help propel brands forward. We drive measurably deeper connections.

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