Senior Paid Media Strategist
3 weeks ago
We are seeking a highly skilled Senior Paid Media Buyer to join our dynamic team at mllnnl, a boutique creative social and digital agency.
Key Responsibilities:
- Develop data-driven paid media strategies to meet business objectives.
- Manage programmatic campaigns across CTV, display, and audio, as well as paid social campaigns on platforms like Meta, TikTok, LinkedIn, and X.
- Lead programmatic media planning with a focus on audience targeting, segmentation, flighting, and budgeting, ensuring alignment with client KPIs.
- Analyze performance data, delivering clear insights and actionable recommendations to optimize programmatic and social campaigns.
- Own budget tracking and allocation across all platforms, ensuring efficient spend and pacing.
- Provide strategic creative guidance for ad development to maximize campaign performance.
- Build and nurture relationships with ad networks, technology vendors, and partners.
Requirements:
- 3-5+ years of experience managing programmatic campaigns, including hands-on use of DSPs, with experience managing paid social campaigns on platforms such as Google, Facebook, TikTok, X, etc.
- Client-facing experience, with proven ability in storytelling, reporting, strategic planning, and campaign performance management.
- Proficient in analyzing programmatic performance data and optimizing campaigns based on insights.
- Enthusiastic, data-driven, creative, and committed to staying on top of digital media trends.
About mllnnl:
mllnnl is a collective of performance marketers and inspired creatives dedicated to building brands we believe in and supporting causes we're passionate about.
We left the slow-moving, bureaucratic, big-agency world to create an agile, results-driven, quality-of-life focused agency experience, with incredible people, exciting projects, and great culture.
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