Senior Paid Media Strategist

3 weeks ago


Brooklyn, New York, United States mllnnl Full time

We are seeking a highly skilled Senior Paid Media Buyer to join our dynamic team at mllnnl, a boutique creative social and digital agency.

Key Responsibilities:

  • Develop data-driven paid media strategies to meet business objectives.
  • Manage programmatic campaigns across CTV, display, and audio, as well as paid social campaigns on platforms like Meta, TikTok, LinkedIn, and X.
  • Lead programmatic media planning with a focus on audience targeting, segmentation, flighting, and budgeting, ensuring alignment with client KPIs.
  • Analyze performance data, delivering clear insights and actionable recommendations to optimize programmatic and social campaigns.
  • Own budget tracking and allocation across all platforms, ensuring efficient spend and pacing.
  • Provide strategic creative guidance for ad development to maximize campaign performance.
  • Build and nurture relationships with ad networks, technology vendors, and partners.

Requirements:

  • 3-5+ years of experience managing programmatic campaigns, including hands-on use of DSPs, with experience managing paid social campaigns on platforms such as Google, Facebook, TikTok, X, etc.
  • Client-facing experience, with proven ability in storytelling, reporting, strategic planning, and campaign performance management.
  • Proficient in analyzing programmatic performance data and optimizing campaigns based on insights.
  • Enthusiastic, data-driven, creative, and committed to staying on top of digital media trends.

About mllnnl:

mllnnl is a collective of performance marketers and inspired creatives dedicated to building brands we believe in and supporting causes we're passionate about.

We left the slow-moving, bureaucratic, big-agency world to create an agile, results-driven, quality-of-life focused agency experience, with incredible people, exciting projects, and great culture.



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