Brand Director

2 weeks ago


Wilmington, North Carolina, United States AEG Full time
Job Title: Brand Director

3STEP Sports is seeking an experienced Brand Director to oversee the Aloha Lacrosse and HoganLax brand portfolios as part of the 3STEP Lacrosse Division.

Job Summary:

The Brand Director will be responsible for executing all activities related to the brand portfolios, including strategy, financial planning, marketing/sales, operations, administration, and customer service. This role requires a strong understanding of the youth lacrosse landscape and the ability to multi-task in a fast-paced environment.

Key Responsibilities:
  • Oversee planning and execution of 20+ youth lacrosse events, including conceptualization, logistics, and operations.
  • Manage a team of 5-10 employees and part-time seasonal staff based in the Hanover, MD office.
  • Coordinate aspects of operations, administration, and logistics for each event, including procurement of equipment, supplies, and services.
  • Drive sales and marketing efforts, including outbound sales calls, customer relationship management, email marketing, and promotional partnerships.
  • Maintain and update content on various communication platforms, including websites, registration systems, social media, and email marketing software.
  • Manage communications with stakeholders, including staff, teams, coaches, referees, facilities, athletic trainers, vendors, and sponsors.
  • Manage in-tournament divisional alignment and create game schedules.
  • Manage procurement of equipment rentals, shipping, supplies, apparel, branded assets, referees, athletic trainers, event staff, sponsors/vendors, and event partners.
  • Manage preparation and transportation of supplies, equipment, branding, administrative materials, and merchandise for each event.
Requirements:
  • 5+ years of relevant work experience in event operations, athletics, or a similar role.
  • Management experience with proven decision-making ability.
  • Extremely organized and process-oriented with a high attention to detail.
  • Background in lacrosse or other sports preferred.
  • Demonstrated knowledge of the youth lacrosse landscape and strong network of industry relationships and connections.
  • Strong technology skills, proficient in MS Office, website management, social media, and digital marketing platforms.
  • Bachelor's Degree (preferably in Sports Management, Events & Hospitality, Business Administration, Marketing, or other related fields).
  • Clean driving record.
  • Willingness to travel, perform physical labor, and work on weekends.

3STEP Sports is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.


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