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Strategic Product Director

2 months ago

Wilmington, Delaware, United States The Lycra Company LLC Full time
Job Title: Strategic Product Director - Knits

We are seeking a highly skilled and experienced Strategic Product Director - Knits to lead our knits category and drive innovation in active, intimate, swim, and compression applications.

Key Responsibilities:
  • Develop and execute a 3-5 year strategic roadmap for the knits category, identifying market trends, opportunities, and growth drivers.
  • Collaborate with R&D, technology, and commercial teams to drive innovative garment solutions and define the long-term product and portfolio strategy for the knits category.
  • Utilize market insights, trends research, consumer research, technology, and commercial feedback channels to identify market needs and opportunities, and create category strategies that are globally applicable but also drive regional relevancy in key markets of growth.
  • Promote and elevate sustainable solutions for the knits category that align with The LYCRA Company's sustainability goals and initiatives.
  • Collaborate with product market merchandising, commercial, and brand/comms teams to establish Go-To-Market plans that drive effective product positioning for new product development offerings.
  • Work within the R&D and technical community to develop workstreams to support from concept to commercialization, driving success in achieving core business deliverables and targets.
  • Collaborate with commercial teams globally to support strategic commercial customers and relationships.
  • Create new unique collaborations with key strategic customers and other third-party entities.
  • Engage globally with customers and at global events to drive the voice and presence of The LYCRA Company as a trade leader in knits technology solutions (intimates, active, swim, compression) - be an ambassador for the organization.
  • Own the product segment budget and calendar, and execute events in collaboration with commercial and brand/comms teams.
  • Ensure strong market and value chain knowledge to ensure successful deployment and engagement of innovations and market activities.
Requirements:
  • 15+ years of experience in apparel product development, marketing, or strategic leadership, with a focus on the knits category/industry.
  • Preferred master's degree in Textiles, Business Administration, or a related field.
  • Globally connected and knowledgeable about the knits category (fabrication, supply chain, markets) - active, intimates, swim, compression.
  • Strong and effective communication and presentation skills.
  • Proven results developing and launching new fiber, fabric, or apparel technologies.
  • Demonstrated experience in global leadership, including working across cross-functional teams to deliver exceptional product strategies and programs to market.
  • Experience in utilizing market analytics and consumer research to develop and support business insights and strategic goals.
  • Demonstrated experience as an entrepreneur mind-set, setting priorities and balancing both long and short-term needs.
  • Proven ability to proactively overcome obstacles while demonstrating flexibility and resourcefulness.
  • Demonstrated interpersonal skills to work in a global, multi-functional team environment, developing a strong network of relationships inside and outside the company.
  • Ability to travel ~30-40% to work with regional commercial and technology teams and customers.
What We Offer:
  • We offer a competitive salary and an excellent benefits package.

The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands: LYCRA, LYCRA HyFit, LYCRA T400, COOLMAX, THERMOLITE, ELASPAN, SUPPLEX, and TACTEL. The LYCRA Company's legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA fiber. Today, The LYCRA Company focuses on adding value to its customers' products by developing unique innovations designed to meet the consumer's need for comfort and lasting performance. For more information, visit https://www.lycra.com.

We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.