Associate Director, Media Strategy

2 weeks ago

Wilmington, United States Sunrise Systems, Inc. Full time
Job Title: Associate Director, Media Strategy Job ID: 24-04422 Location: Wilmington, DE (Hybrid (2-3 days onsite) Duration: 09 months on W2 Contract.

The ideal candidate is a self-starter, passionate change agent, and media expert who demonstrates strong collaboration skills across multiple stakeholders to create and implement media strategies. The pull through of these strategies requires this self-starter to remain objective while supporting brands and the broader organization in the oversight and performance management of the media agency.

Role and Responsibilities:

Media Strategy, Planning, and Execution
  • Serve as the primary internal media point of contact for therapeutic area portfolio, brand leads, US engagement lead, and other cross functional teams
  • Partner with Brand and Media Agency to translate business objectives into media objectives
  • Management and leadership of Media Agency responsible for planning, buying, performance management, and optimization of integrated paid media campaigns
  • Participate in annual brand planning and lead subsequent development of strategic brand insights including the assessment of market, audience, competitive, and campaign insights
  • Ongoing development of Client media planning competency and proactive implementation across related brands
  • Develops approaches to build joint business partnerships with key media partners that drive efficiencies, create innovation, and enables organization to be future ready
  • Ensures strategies align with latest consumer and media trends and emerging technology
  • Drives cross platform media strategies based on consumer insights, audience segments, business, and brand objectives
  • Maintain an in-depth knowledge of portfolio and brand businesses inclusive of objectives, strategies, goals and market challenges

Collaboration
  • Collaborate with internal stakeholders across Marketing, Omnichannel Strategy, Analytics, Reporting, Regulatory, and Channel Excellence
  • Coordinate media efforts with Omnichannel Strategy and Channel Excellence teams to identify Omnichannel integration opportunities
  • Recommend optimal creative formats and analytics team collaboration to deliver successful media campaigns

Measurement and Reporting
  • Proactively work with media agency, brand, and other analytics teams to design media measurement framework and KPI identification
  • Review in-flight performance to ensure agency teams are optimizing to target KPIs and proposing strategy pivots based on performance
  • Champion the implementation of end-to-end analytics solutions that quantifies the contribution of media investment on business goals

Education, Qualifications, Skills and Experience

Essential:
  • Bachelor's Degree
  • AT LEAST 6+ years of paid media experience across online (display, online video, paid search) and offline (TV, Print, Out of Home) channels
  • Client relationship / Internal management experience
  • Demonstrated and measurable experience planning, developing, and implementing media plans, ideally cross-channel
  • Knowledge of digital media trends and technologies including programmatic platforms; display, video, social media and mobile advertising; native ad units and content marketing, etc. strongly preferred
  • Demonstrated experience leveraging 1st and 3rd party data for targeting, segmentation
  • Experience working in collaborative team settings and liaising between agencies and media naive teams
  • Experience working in a regulated industry a plus
  • Experience working with campaigns targeting multiple customer groups
  • Exceptional communication skills, including listening as well as explaining complex ideas and technologies
  • Independent self-starter with a "plug-and-play attitude for collaboration
  • An excellent presenter and facilitator, adept at creating effective workshops for high-level colleagues and internal stakeholders
  • Comfortable working in a multinational corporate environment contributing to and prioritizing multiple high-level projects

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