Marketing Director

4 weeks ago


Raleigh, North Carolina, United States Singh Development Company Full time
Marketing Manager Job Description

The Marketing Manager is a vital role at Waltonwood, serving as the first point of contact for families, physicians, and pharmacies. This position requires strong communication and organization skills, with a focus on generating brand awareness and introducing prospects to our community.

Main Responsibilities:
  • Identify leads through community outreach, referrals, and networking events.
  • Establish and maintain relationships with prospective residents and their families.
  • Tour prospective residents and their families through Waltonwood.
  • Coordinate with Resident Care Manager, Wellness Coordinator, and families throughout the assessment process.
  • Oversee customer relationship management software and create reports to track lead base, sales activities, and community goals.
  • Work with vendors to create marketing collateral and signage.
  • Communicate with family members, doctor's offices, and residents to align their needs with our staff.
  • Meet with Maintenance to ensure units are ready for residents and create a calendar to outline move-in tasks.
  • Manage the Move-In Coordinator and ensure all paperwork is complete and accurate.
  • Analyze competition by evaluating Waltonwood's position in comparison to competitors.
  • Coordinate and manage marketing events to introduce Waltonwood to new referral sources and maintain relationships with existing sources.
Requirements:
  • High School Diploma/GED; Bachelor's Degree preferred.
  • Three years of sales and external marketing experience.
  • Strong communication and organization skills.
  • Proficiency in Microsoft Office and other computer applications.
  • Customer service experience.
  • Ability to make judgment calls quickly and appropriately, as well as a patient demeanor with families and prospective residents.
  • Outgoing and personable demeanor.
  • Able to work weekends and holidays as needed.


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