Marketing Operations Manager

2 days ago

Columbia, Maryland, United States Adtalem Global Education Full time
Job Title: Marketing Operations Manager

Adtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry. We educate and empower students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being, and beyond.

As a Marketing Operations Manager, you will play a critical role in supporting the Enrollment Enablement Marketing team. Your primary focus will be on customer experience, stability, and quality. You will work closely with Operations to support the execution and implementation of strategic initiatives.

Key Responsibilities:

  • Ensure the overall health and efficiency of customer experience.
  • Assess health and function of systems, evaluating optimization and efficiency and identifying solutions.
  • Collaborate closely with Operations to support the execution and implementation of strategic initiatives.
  • Use analytical and creative approaches to condense large amounts of information into clear, concise, and effective presentations and reports.
  • Test multi-channel acquisition programs and provide user acceptance testing for technology implementations.
  • Champion new technology and process innovation around Enrollment platform for reducing lead costs, enhancing the Prospect/Student experience, and streamlining processes.
  • Identify and help implement technologies, in partnership with IT, to drive higher revenue through enhanced ROI.
  • Drive and project manage initiatives across institutions and departments.
  • Partner with Institutional leadership and Marketing to ensure activities support evolving needs with a focus on process improvements and marketing capabilities supporting quality service, accuracy, and compliance.
  • Maintain documentation of processes, UX, and CX mapping.

Requirements:

  • Bachelor's Degree in Business Administration, Finance, Marketing, Project Management, or related field.
  • Equivalent relevant work experience.
  • Five (5) plus years in sales operations, enablement, and innovation.
  • Advanced Excel, data modeling, and analysis skills, and affinity to dig deep into details.
  • Experience administering or closely working with Salesforce CRM.
  • Experience in data visualization - building dashboards and interactive visualizations using Microsoft PowerBI or other data visualization tools is preferred.
  • Project Management skills.
  • Strategic and innovative thinking.
  • Distinctive problem-solving and analysis skills (commercial, operational, organizational, global) and experience analyzing large data sets.
  • Experience with fast-paced, sales-force driven business models preferred.
  • Related experience in contract development, redlining, legal terms review, negotiations, contract management.
  • Strong time management and ability to multitask and support several projects at once.

Benefits:

  • Health, dental, vision, life, and disability insurance.
  • 401k Retirement Program + 6% employer match.
  • Participation in Adtalem's Flexible Time Off (FTO) Policy.
  • 12 Paid Holidays.

Equal Opportunity - Minority / Female / Disability / V / Gender Identity / Sexual Orientation

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