Senior Marketing Data Analyst

9 hours ago

Columbia, Maryland, United States Adtalem Global Education Full time
Job Title: Senior Specialist, Marketing

Adtalem Global Education is a leading provider of professional talent to the healthcare industry, and we're seeking a Senior Specialist, Marketing to join our team. As a key member of our marketing team, you will contribute to the evolution of our data-driven marketing strategy by providing high-end analysis and insights that uncover growth opportunities, risk, causation, and recommendations for action.

Key Responsibilities:
  • Perform marketing and enrollment analyses, presenting executive summaries, details, and recommendations to stakeholders.
  • Understand marketing data needs, vendors, systems, and underlying datasets, serving as a key user of this information and channel-specific KPIs.
  • Measure business objectives in consumable, dynamic formats.
  • Operate as an internal consultant, clearly communicating insights to stakeholders.
  • Maintain a strong understanding of business challenges and opportunities, ensuring work meets the context of what is requested.
  • Objectively translate data into actionable insights to validate or disprove risk and/or opportunities.
  • Organize data stories that can be consumed by various audiences, from senior executives to frontline managers.
  • Evaluate data from various sources, providing insight into audiences, behaviors, outcomes, and proposing enhancements to marketing performance.
  • Analyze, measure, and visualize the effectiveness of marketing campaigns and enrollment strategies.
  • Recommend new and improved performance measurements that evolve with the business and validate causation to business success.
  • Partner with cross-functional teams, such as IT and operations, to unlock process optimizations that improve conversion.
  • Manage multiple projects and priorities independently to support multiple internal clients.
  • Provide support interpreting attribution data and provide recommendations.
Requirements:
  • Bachelor's Degree in Business Administration, Marketing, Engineering, Finance, Computer Sciences, Math, or a related field.
  • Three to five years of experience working with databases, reporting on data in an analytical capacity, with marketing and sales analytics experience preferred.
  • Strong visualization skills, with proven ability to utilize the full functionality of Power BI or similar BI tools.
  • Familiarity with MS SQL and/or Big Query is required.
  • Experience with Google Analytics and Salesforce data is preferred.
  • Hands-on data visualization experience is required, preferably in Power BI and/or Tableau.
  • Computer proficiency in Microsoft Office, the Internet, and the web, with advanced Excel and PowerPoint skills required.
  • Excellent verbal/written communication skills and ability to communicate with both technical and non-technical audiences.
  • Strong presentation and storytelling skills.
  • Strong analytical and problem-solving skills.
  • Strong prioritization and organizational skills, with the ability to negotiate priorities in a matrixed organization.
  • Strong customer service skills, with a service-oriented approach and ability to provide tailored research and reporting to different groups of users based on their needs in a timely fashion.
Benefits:
  • Health, dental, vision, life, and disability insurance.
  • 401k Retirement Program + 6% employer match.
  • Participation in Adtalem's Flexible Time Off (FTO) Policy.
  • 12 Paid Holidays.

Adtalem Global Education is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment that values diversity, equity, and inclusion.

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