Digital Marketing Manager

4 days ago


Columbia, Maryland, United States Adtalem Global Education Full time
About Adtalem Global Education

Adtalem Global Education is a leading provider of professional talent to the healthcare industry, offering a range of academic programs and training solutions to support the development of skilled professionals.

Job Description

We are seeking a highly skilled Digital Marketing Manager to join our team at Adtalem Global Education. As a key member of our marketing team, you will be responsible for developing and executing marketing automation strategies across multiple brands to drive student engagement and loyalty.

Key Responsibilities:

  • Develop and execute marketing automation strategies to improve student engagement and loyalty
  • Leverage email, text, paid media, and direct mail channels to reach students and improve the student experience
  • Manage stakeholder relationships and work closely with internal teams and external partners to set and manage expectations
  • Ensure all marketing activities are aligned with brand guidelines and adhere to best practices for student data privacy and security
  • Analyze and interpret student behavior data to identify trends and opportunities for improvement
  • Develop and implement test-and-learn programs to continuously improve marketing automation efforts
  • Collaborate with cross-functional teams to develop and execute marketing campaigns across multiple brands

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Minimum of 5-7 years of experience in a marketing automation role, with Eloqua experience strongly preferred
  • Strong project management skills and ability to lead cross-functional teams
  • Deep understanding of marketing automation technologies and channels
  • Excellent stakeholder relationship management skills and ability to work closely with internal teams and external partners
  • Strong analytical skills and ability to interpret student behavior data

Benefits:

  • Competitive salary and benefits package
  • Opportunity to work with a leading provider of professional talent to the healthcare industry
  • Collaborative and dynamic work environment

Equal Opportunity Employer



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