Sales Representative

4 weeks ago

Rochester, New York, United States Empire Merchants North Full time
Job Description

Empire Merchants North is a leading wine and spirits distributor in Upstate New York, with a rich history dating back to the end of Prohibition. With over 600 dedicated employees and state-of-the-art facilities, we have become synonymous with service and quality, earning the loyalty of over 9,000 area restaurants, bars, hotels, nightclubs, and retail outlets. As a Sales Representative - Wine and Spirits Distributor, you will play a crucial role in maximizing sales of supplier brands to the trade and consumer through effective territory planning, selling, merchandising, and communication.

Responsibilities
  • Plan and prepare for daily calls on accounts, following an established and efficient route to ensure assigned accounts are visited and serviced in compliance with company frequency standards.
  • Analyze the total territory and each account to determine priority selling and merchandising opportunities.
  • Prepare and present professional sales presentations to retailers, tailored to current supplier programs and customer needs.
  • Interact with ADS', Supplier Representatives, and Promotional Agency Representatives to achieve objectives.
  • Preplans are subject to change and review by management for coaching and counseling opportunities.
Requirements
  • Mandatory attendance at Company and/or Supplier sponsored training, i.e., training classes, wine education classes, etc.
  • Keep up to date on company and competitive brand pricing, and all other pertinent information, including features and benefits of supplier products and programs compared to competition.
  • Follow the principles of our Sales Skills and Fundamentals Training (Prepare, Present Effectively, and Activate your business).
  • Present the portfolio and current programs to increase salesperson's sales and generate maximum revenue and case volume.
  • Maintain and effectively use the monthly pitch or program book, tasting notes, sell sheets, and information from suppliers either in print or electronically.
Merchandising
  • Secure in all accounts the effective presentation to the consumer of all brands represented, in accordance with company and/or supplier merchandising standards.
  • Install point-of-sale material within accounts, coordinating with merchandisers to enhance our position on the floor, shelf, window, counter, and cold box.
  • Suggest shelf/cold box resets that achieve supplier and company standards.
  • Work towards ensuring proper rotation of our products in accordance with State and Federal law to sustain sales.
  • Keep accounts merchandised by organizing and voluntarily conducting in-store consumer wine and spirit tasting(s) on a rotating account basis.
Record Keeping and Communication
  • Maintain territory and account records in accordance with company policy and provide information and reports as directed.
  • Be proficient in all electronic tools, e.g., Diver and Liquid, with proper training.
  • Have available a defined agenda for all supplier work-withs.
  • Keep management informed daily on all aspects of their territory, including turning in accurate recaps in a timely manner.
Benefits
  • Competitive compensation package, including commission-based pay and paid holidays.
  • Health and Welfare Plan (medical, dental, vision, disability coverage, life insurance via Union benefits), 401K plan, PTO, vacation accrual, Flexible Spending Account, industry certifications (WSET), and more.
  • A clean, valid New York State Driver's License is required.
  • Ability to obtain and hold a valid NYS Solicitor's Permit.
  • Bachelor's degree is preferred.
  • Minimum one (1) year of experience in the food/beverage industry is required; adult beverage experience preferred.

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