Marketing Director
6 days ago
IPG Photonics is seeking a highly skilled Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive business growth and revenue.
Key Responsibilities:- Develop and implement marketing plans to support product launches and drive sales growth.
- Conduct market research to understand customer needs and preferences.
- Collaborate with cross-functional teams to align on product strategies and marketing initiatives.
- Manage the creation of marketing materials, including product brochures, datasheets, and presentations.
- Develop and execute comprehensive go-to-market plans to outline product launch strategies.
- Work closely with sales teams to provide necessary training, tools, and resources to effectively sell products.
- Generate content for various marketing channels, including blog posts, whitepapers, and social media content.
- Analyze data to make informed decisions and iterate on marketing strategies.
- University degree in business, marketing, strategy, or related field.
- Pragmatic marketing certification or equivalent is desirable.
- 5+ years of experience in a product marketing role with a global technology company or manufacturing business.
- Self-starter with a track record of success.
- Ability to identify trends, opportunities, and threats and customize marketing plans accordingly.
- Team player with proven ability to influence cross-functional teams without formal authority.
- Exceptional communication, project management, and problem-solving skills.
IPG Photonics is an Equal Opportunity Employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and diverse work environment that values and respects all employees.
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