Tech Product Manager

6 days ago

Marlborough, Massachusetts, United States BJ's Wholesale Club Full time
Job Title: Tech Product Manager - Unified Member Experience

BJ's Wholesale Club is seeking a highly skilled Tech Product Manager to lead the development and execution of a marketing technology roadmap that drives effective audience engagement and acquisition strategies in an omni-channel, member-centric landscape.

Key Responsibilities:
  • Partner with Marketing, Digital, and IT teams to align marketing technology with strategic business goals, particularly around customer acquisition and member engagement.
  • Develop and manage the product backlog for key initiatives, ensuring alignment with the marketing technology roadmap and multi-channel marketing strategies.
  • Lead the activation of audiences across channels, ensuring personalized, real-time marketing efforts that drive business results.
  • Collaborate with stakeholders to ensure seamless execution of marketing operations and cross-channel engagement journeys.
  • Define, track, and analyze KPIs to measure marketing performance, including audience reach, engagement, and conversion metrics such as CPA, ROI, LTV, and more.
  • Continuously assess and improve marketing tools and technologies, aligning them with evolving business needs.
  • Explore the potential of ML models and generative AI to enhance marketing automation and efficiency.
Requirements:
  • Proven product management experience in retail, particularly in member acquisition or growth strategies.
  • BA/BS in Engineering, Business, Marketing, or related field.
  • 6+ years in product management, retail, or related fields with a focus on customer acquisition.
  • Strong data analytics skills and experience with measurement of acquisition metrics such as CPA, conversion rate, LTV, and retention rate.
  • Excellent communication skills with ability to articulate complex acquisition concepts.
  • Experience with CDP platforms to drive effective targeting tactics laser-focused on growing a profitable member base.
  • Experience in strategy development and execution for omni-channel acquisition.
  • Proficiency in agile methodologies and related tools such as Jira, Trello, Monday, or similar platforms to manage sprints, track progress, and maintain transparency.
  • Ability to manage ambiguity and drive organizational change in a fast-paced environment.
  • Experience in automation of marketing tactics using generative AI and other ML models highly desirable.
Leadership Competencies:
  • A clear and compelling storyteller with the ability to articulate ambiguous, complex marketing technology concepts to all levels of the organization, while effectively influencing and collaborating across departments to manage cross-functional teams in a fast-paced environment.
  • Strategic thinker with an enterprise mindset, bringing value to all of BJs through enhanced member acquisition and engagement strategies.
  • Influential leader, able to manage stakeholders without direct authority.
  • Clear communicator and proactive problem solver in the realm of membership and marketing.
  • Balances strategic vision with operational excellence in acquisition initiatives.
  • Create, lead, manage and develop high-performing cross-functional teams focused on profitable member growth.

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