Media Analytics Business Insights Manager

8 hours ago


California, United States Pharmavite Full time
About the Role

We are seeking a highly skilled Media Analytics Business Insights Manager to join our team at Pharmavite. As a key member of our Marketing organization, you will be responsible for leading insights and analytics to inform our media mix and maximize media effectiveness.

Key Responsibilities
  • Utilize media measurement research to inform media mix and optimize media performance.
  • Develop and oversee the development of a sound testing plan to measure and validate media and creative performance.
  • Partner with media agencies and related partners/vendors to manage reporting and media testing inputs.
  • Define, design, execute, and socialize a range of research studies to develop a deep understanding of our consumer/shopper.
  • Identify best practices in existing and emerging research methodologies.
Requirements
  • Bachelor's degree or its equivalent.
  • Masters in Market Research/Analytics or MBA with a quantitative focus preferred.
  • 1-3 years professional experience in a marketing analytical role.
  • Competency in analytics techniques such as time-series data analysis, A/B test design, segmentation, attribution, market mixed modeling, lift.
  • Knowledge and applied experience in integrated, multi-channel marketing/advertising campaign tactics.
  • Knowledge of media planning tools (NMI, Nielsen) and web analytics platforms.
About Pharmavite

Pharmavite is a leading provider of vitamins and supplements, dedicated to helping people live healthier lives. We are committed to innovation, quality, and customer satisfaction.

What We Offer
  • Competitive compensation and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and collaborative work environment.


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