Marketing Manager
1 week ago
Amtraco is a global holding company headquartered in Franksville, WI, that manages the shared services of HR, IT, and Finance for its operating units. The company is seeking a Marketing Manager to direct and track campaigns, digital marketing efforts, lead generation, and market-based research.
Responsibilities:- Develop and implement successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with various organic and paid acquisition channels, including content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and trade shows.
- Produce valuable and engaging content for our websites and social media channels that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee, develop, design, and approve marketing material.
- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
- Demonstrable experience in marketing together with the potential and attitude required to learn.
- Proven experience in identifying target audiences in the industrial sector and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
- Solid knowledge of website analytics tools, such as Google Analytics, NetInsight, Omniture, and WebTrends.
- Experience in setting up and optimizing Google Adwords campaigns.
- Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
- A sense of aesthetics and a love for great copy and witty communication.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- BSc/MSc degree in Marketing or related field.
- Base salary plus bonus plan.
- Medical, dental, and vision insurance.
- 401k with employer match.
- Accrued Vacation and PTO days.
- Paid Volunteer Days.
- New Hire Increases.
- Hybrid in-office and work-from-home opportunities.
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