Customer Marketing Manager

4 weeks ago

Burlington, Vermont, United States Hexagon Manufacturing Intelligence Full time
About ETQ

ETQ, part of Hexagon Manufacturing Intelligence, is a leading provider of quality, EHS and compliance management SaaS software. Our company has been at the service of quality-driven people for over 30 years, helping them push further and make change happen by offering the right technology and knowledge to manage risk and protect lives.

We have more than 600 customers globally, spanning industries such as pharmaceuticals, electronics, heavy industry, food and beverage, and medical devices. Our customers benefit from ETQ to secure positive brand reputations, enable higher levels of customer loyalty and enhance profitability.

Job Overview

We are seeking a Customer Marketing Manager to report into the Chief Marketing Officer and be responsible for the overall management of ETQ's growth marketing programs for our Customer base. The successful candidate will work closely with customer success, sales and marketing teams to create and execute a strategy to meet and exceed our customer pipeline creation targets for our enterprise, SaaS-based quality management solution.

Responsibilities
  • Develop and execute customer marketing strategy to support customer account executive sales initiatives and our customer success teams to hit pipeline creation and revenue goals.
  • Partner with the product marketing and content teams to create customer marketing content aligned to our value-based message, including case studies, speaking engagements, reference programs, press opportunities, and co-marketing opportunities.
  • Partner with ABM manager to execute customer 1:Few ABM and account expansion and in-person programs such as customer advisory boards.
  • Measure and report on the success of customer campaign performance, including tracking of customer reference ability status and marketing-created pipeline.
  • Build our customer reference program, from strategy to processes to systems, in partnership with Customer Success, Marketing, Sales, and executive leadership.
  • Collaborate with marketing, sales, customer success and product team members to design and implement enterprise-grade end-to-end campaigns that meet KPls, by creating a compelling and seamless journey using digital, programmatic, and non-digital tactics at each stage.
  • Develop, manage, and deliver annual customer marketing calendar globally focused on our enterprise SaaS-based quality solution using value-based messaging and themes.
  • Partner with Marketing Ops to implement and execute programmatic customer
Qualifications
  • Bachelor's degree in a relevant field. MBA preferred.
  • 5+ years of leading an enterprise B2B SaaS customer marketing efforts.
  • Proven success in developing and executing customer advocacy programs.
  • Demonstrated ability to lead customer-centric campaigns.
  • Experienced in creating and running Customer Advisory Boards.
  • Proven record of meeting and exceeding monthly, quarterly and annual pipeline goals.
  • Experience with implementing value-based messaging for all go-to-market functions.
  • Dynamic global leader with a history of building strong outcome-driven teams focused on customer pipeline generation.
  • Proven success communicating effectively with the team, cross-functional partners, prospects, and customers.
  • Ability to use data to drive and implement growth marketing strategies and tactics to drive profitable growth.
  • Experience with creating, tracking, and improving KPIs and metrics.
  • Extensive experience with customer marketing: including marketing automation technologies, the marketing funnel, lead flow, pipeline creation and marketing metrics.
  • Strong communication, analytical and collaboration skills including presentation, writing and messaging skills.
  • Preference for fast-paced metrics-driven environment.
  • Understanding of demand generation, growth marketing, and account-based marketing strategies.
  • Experience with marketing automation, ABM, and CRM platforms.
Benefits
  • Exceptional medical, dental, vision insurances.
  • Health Savings Accounts with employer contribution (HSA).
  • Flexible Spending Accounts (FSA).
  • 401k plan with generous employer match.
  • Generous Paid Time Off (PTO).
  • Employee Assistance Program.
  • Paid Parental Leave.
  • Tuition Reimbursement.

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