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Marketing Automation Specialist

1 month ago

Burlington, Vermont, United States Veracode Full time
Marketing Technology Specialist

Veracode is seeking a motivated and enthusiastic Marketing Technology Specialist to join our Revenue Operations team. Our team supports both Marketing and Sales functions, covering technology, process, analytics, and enablement.

Key Responsibilities
  • Build and activate campaigns in Marketo, supporting Marketing organizations' campaign initiatives
  • Ensure proper program creation, list uploads, and building and sending email blasts
  • Oversee the marketing calendar and communications with other teams, as well as other day-to-day functions for the Revenue Operations team
  • Support Marketing campaign managers and work with other team members to help solve issues with Marketing automation systems and tools
  • Measure campaign effectiveness by building Standard reports and reviewing campaign effectiveness with cross-functional teams
  • Support Global Marketing and Demand Generation teams by providing information needed to make critical business decisions in real time
  • Work with agencies and other vendors to help build Marketing programs and integrate them into core Marketing Automation systems
Requirements
  • Bachelor's degree or global equivalent in Marketing or related fields, Marketing Technologies preferred
  • 2 or more years of related professional marketing experience, preferably with a software company
  • A year of Marketo or another MAP experience a plus
Skills and Competencies
  • At least one year of experience in Marketo or related Marketing Automation tool
  • Able to work on a small, cohesive team and complete projects independently
  • Great attention to detail, focus, and a keen observer a must
  • Strong communication skills, both written and verbal
  • Exceptional ability to thrive in a fast-paced, dynamic environment with shifting priorities and requiring teamwork skills
  • Understanding of demand generation, digital marketing, and enterprise sales methodology is preferred
  • Exceptional project management and organizational skills, including developing and delivering on projects

At Veracode, we offer a fundamentally different approach to application-layer security - one that's simpler and more scalable than legacy on-premises approaches. Our subscription-based service combines a powerful, cloud-based platform with deep security expertise and best practices for managing enterprise-wide governance programs so that enterprises can speed their innovations to market - without sacrificing security.

It's all of these things combined with a little food and a lot of fun that make Veracode a great place to work.