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Manager, Media Engagement and Communications

2 months ago

Bethesda, Maryland, United States American Gastroenterological Association Full time
Medical and Scientific Communications

Are you currently working in public relations for healthcare clients? Perhaps you are a science writer eager to transition into media? Or a communications professional in the pharmaceutical sector looking to engage more directly with healthcare providers and researchers? If you are ready to pivot while expanding your horizons, the American Gastroenterological Association presents an excellent opportunity for you.

This role within our communications division emphasizes media relations: advocating for scientific advancements from our esteemed journals and clinical guidelines, overseeing the media center at Digestive Disease Week, the premier event for gastroenterologists globally, and staying informed on the latest developments in digestive health. Consider topics such as colon cancer screening, innovative treatments for gastrointestinal disorders, the gut microbiome, initiatives addressing health disparities, and supporting policies that ensure patient access to care.

You will also manage various communications initiatives and promote content to healthcare professionals and researchers. Familiarity with social media, WordPress, email distribution platforms, Canva, PowerPoint, and similar tools will be advantageous.

The communications team is a creative and supportive collective, and AGA provides a strong work-life balance along with comprehensive benefits.

WHY JOIN AGA?
  • We prioritize our core values: innovation, engagement, collaboration, openness, and inclusivity.
  • We emphasize work-life balance and offer generous leave policies.
  • Competitive compensation along with a 7% employer contribution to the retirement plan.
  • Flexible remote or hybrid work arrangements.
  • Comprehensive healthcare benefits at an affordable cost.
AGA INSTITUTE POSITION DESCRIPTION

POSITION TITLE: Manager, Communications & Media Relations

REPORTS TO: Senior Director, Communications

SUMMARY: Become part of a creative, supportive, and results-oriented communications team. This position will serve as AGA's primary media contact, responsible for engaging with journalists and developing strategies to foster relationships with the media, thereby enhancing AGA's media presence. This role will also involve planning and executing promotional campaigns aimed at both members and the public for AGA content. The ideal candidate will possess a proven track record in media relations, exceptional oral and written communication skills, a commitment to achieving successful outcomes, and a positive, proactive attitude.

Duties and Responsibilities

Media Relations

  1. Act as the main internal liaison between AGA and the media for both proactive and reactive media inquiries.
  2. Compose press releases, media alerts, and pitches to journalists regarding AGA's scientific findings, guidelines, events, and positions.
  3. Establish and nurture relationships with journalists while expanding our media contact database.
  4. Maintain a speakers' bureau of physician spokespersons.
  5. Oversee the public relations agency managing the Digestive Disease Week (DDW) Newsroom.
  6. Monitor, track, and promote media coverage, sharing significant placements with the team and the public.
Communications

  1. Design and implement promotional strategies to highlight AGA's scientific contributions, clinical guidance, and member resources.
  2. Generate newsletter articles, web content, email blasts, and social media updates.
  3. Update the website with new content using the content management system.
  4. Assist team members with content development, email campaigns, video projects, social media initiatives, and other tasks as assigned.
  5. Develop and implement methods for tracking and assessing the success and impact of communication strategies for assigned projects.
  6. Provide proofreading support, reviewing documents for style, grammar, clarity, and length prior to public dissemination.
Qualifications

  1. Experience in health, medical, or scientific communication.
  2. Strong media relations experience with demonstrated success in securing news coverage. Agency experience is a plus.
  3. Excellent interpersonal, oral, and written communication abilities.
  4. Meticulous attention to detail along with strong organizational and writing skills.
  5. Proficiency in Microsoft Office (Word, Excel, PowerPoint) and media platforms (e.g., MuckRack).
  6. Capability to manage multiple tasks simultaneously and thrive in a fast-paced team environment.