Data Insights Manager

3 weeks ago


Bethesda, Maryland, United States Dentsu International Full time

Merkle, a Dentsu International company, empowers businesses to thrive in the experience economy. With over 35 years of expertise, we put people at the heart of our approach to digital transformation.

As the only integrated experience consultancy with a heritage in data science and performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.

Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

With a global presence in 30+ countries, Merkle operates in the Americas, EMEA, and APAC regions.

Job Overview

The Media Analytics team at Merkle is a fast-growing team of experts who apply rigorous analytics to help clients assess the impact of their media efforts.

We combine our deep media platform knowledge and cross-channel expertise to understand the drivers of performance.

Key Responsibilities

  1. Manage daily communications with clients and company partners.
  2. Lead a delivery team to implement strategies and plans that deliver insights and measurements to clients.
  3. Architect solutions based on client goals.
  4. Translate requirements into analytics roadmaps and delivery plans.
  5. Deliver end-to-end insights, performance dashboards, and Return on Investment analysis.
  6. Design and implement measurement frameworks, test/learn strategies, and optimization scenarios.
  7. Manage business analysts and provide expertise, mentoring, and career advocacy to junior team members.

Requirements

  • 5+ years of experience in Analytics, designing and measuring media or audience-based tests.
  • Experience with data and modeling tools such as SQL, Python, R, AWS, GCP, Azure, and BI and visualization tools, such as Tableau.
  • Experience translating partner requests into workable analytics solutions.
  • Foundational experience with Mobile and Video advertising in Paid Social and Display.
  • Bachelor's Degree (B.S.) in statistics, economics, or related quantitative field required.

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