Director of Marketing and Admissions

8 hours ago


Santa Fe, New Mexico, United States Genesis Healthcare Services Full time
Job Summary

We are seeking a highly skilled Director of Marketing and Admissions to join our team at Genesis Healthcare Services. This role is responsible for developing and implementing comprehensive sales and marketing strategies to achieve total census, mix, and revenue goals within our nursing centers and assisted living communities.

Key Responsibilities
  • Develop and implement sales and marketing strategies to drive business growth and achieve revenue goals
  • Oversee external and internal referral management strategies, collaborating closely with Clinical Admissions Directors (CADs) for conversion processes
  • Represent the center within the community, building relationships and analyzing the competitive landscape to drive business growth
  • Lead and inspire teams to deliver excellence in customer experience processes, allowing patients to know why they should select our facility
Requirements
  • Minimum of three (3) years' experience in a healthcare setting
  • Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred
  • Ability to adjust work schedule based on centers' business need, specifically incoming admissions
Benefits

Genesis Healthcare Services offers a competitive benefits package, including generous time off plans, parental leave opportunities, and more. We invest in employee development at all levels and are proud to offer an environment in which our company culture is driven by shared values and meaningful accountability.


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