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Marketing Assistant

2 months ago

Santa Fe, New Mexico, United States State of New Mexico Full time
Job Title: Assistant Marketing Manager

We are seeking a highly skilled and motivated Assistant Marketing Manager to join our team at the State of New Mexico. As a key member of our marketing team, you will be responsible for executing marketing strategy campaigns to promote the Division's mission.

Job Summary:

The Assistant Marketing Manager will support the daily marketing needs of 35 state parks and the Division's executive office. This includes print and graphic design projects, social media and website management, copy writing, brochure development, email campaigns, reporting analytics and insights, video capture and editing, logo design, budgeting for advertising and marketing materials, and coordination and support of special events and expos.

Key Responsibilities:
  • Conceptualize, design, produce, and review photos, video recordings, and graphic design layout for print, digital, and promotional materials using Adobe Creative Cloud.
  • Manage Division social media and website, including copywriting and content creation.
  • Assist marketing manager with budget and coordination with partners and advertisers.
  • Develop digital media strategies and messaging using data analytics to inform adaptive strategies.
  • Manage social media, using digital trends and multiple digital platforms to maintain a consistent brand identity.
Requirements:
  • Bachelor's degree in Graphic Design, Marketing, Communication Arts and/or Media Arts.
  • Five years of experience in Design, Print or Web media, Editing, Advertising, Desktop Publishing and/or Typography.
  • Strong graphic design and visual skills, including creating impactful imagery to attract visitors.
  • Experience developing digital media strategies and messaging using data analytics.
  • Knowledge of managing social media and using digital trends to maintain a consistent brand identity.
Working Conditions:

This position will be performed in an office setting as well as outdoors. Weekend and varied hours will occasionally be required for this position. Must be able to lift/carry up to 50 pounds and operate computer and photography equipment. Travel will be required in-state and occasionally out-of-state.

Agency Contact Information:

Wendy Mason. Email