Senior Product Marketing Manager

4 weeks ago

Tampa, Florida, United States Availity Full time
Product Marketing Manager

Availity is a leading healthcare engagement platform that connects over 2 million providers to health plans, processing over 13 billion transactions annually. We're on a mission to bring the focus back to what truly matters - patient care.

The Senior Product Marketing Manager will play a critical role in bridging the gap between product development and customer engagement, ensuring that the right products reach the right customers in a compelling way.

Key Responsibilities:
  • Build deep understanding of market trends, buyer personas, client needs and preferences, and value drivers relating to assigned products and Availity at large.
  • Develop clear, value-based positioning for assigned products, communicating the unique differentiation for targeted buyer personas/target markets, the problems the product is intended to solve, and quantifying impact/outcomes.
  • Create and implement strategic marketing plans to commercialize new and existing products in close collaboration with cross-functional teams, such as sales, product management, and marketing.
  • Plan and execute launch programs to generate excitement and awareness amongst clients and prospects. Coordinate launch activities across multiple channels, such as client communications, advertising, PR, events, digital marketing.
  • Support the development of compelling messaging, communications, and content that resonates with our target audience. This includes creating sales collateral, PowerPoint presentations, product guides, website content, thought leadership, and other marketing materials.
  • Coordinate 'ready to talk' and 'ready to sell' activities for sales. Provide sales teams with the necessary tools, training, and resources to effectively sell the product.
  • In partnership with product management, gather feedback from clients through advisory board meetings, interviews, research, and other methods to gain insight into client satisfaction, preferences, and pain points.
Requirements:
  • Bachelor's degree or equivalent business experience.
  • Over five years of experience in product marketing or product management experience in a high-tech or healthcare environment.
  • Healthcare background is required to be considered for this role.
  • Self-directed and effective working independently, yet equally comfortable contributing in a team environment.
  • Thrives in an entrepreneurial, fast-paced environment.
  • Exceptional written and verbal skills.
  • Creative and a persistent problem-solver.
  • Collaborative - working well across functional groups to drive projects.
  • Can travel to support the needs of the business (1-2 per quarter).
  • Pragmatic Marketing or Product Marketing Alliance Certification preferred.
What We Offer:
  • Competitive salary and bonus structure.
  • Generous HSA company contribution.
  • Healthcare, vision, dental benefits.
  • 401k match program.
  • Unlimited PTO for salaried associates + 9 paid holidays.
  • Hourly associates start at 19 days of PTO and go up from there with all the same holiday benefits.
  • Reimbursement for gym memberships, participation in racing events, weight management programs, etc.
  • Education reimbursement.
  • Paid Parental Leave for both moms and dads, both birth parents and adoptive parents.
  • Opportunities for professional growth and development.

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