Senior Director of Marketing

2 hours ago

Tampa, Florida, United States Discovery Senior Living Full time
Job Title: Senior Director of Marketing

Discovery Senior Living is seeking a Senior Director of Marketing to lead our national and regional brand marketing efforts in the Eastern US. This role will oversee the development and execution of quarterly/annual marketing plans for communities, interpreting and synthesizing competitive knowledge and market research data to develop insight-led strategies to inform lead generation decisions, priorities, and goals.

Key Responsibilities:

  • Develop and execute quarterly/annual marketing plans for communities
  • Collaborate with STAT Marketing and the Creative Project Manager to develop new, robust campaigns to support brand awareness and lead generation goals
  • Analyze monthly lead generation performance, conducting channel analysis, tracking results, and reporting on ROI
  • Manage investor relations pertaining to marketing strategy, including data analysis, reporting, performance call presentations, and any ad hoc requests
  • Oversee and develop community budgets and analyze monthly financials
  • Join forces with the DSL Digital Support Team to convey digital strategies for community websites, advertising, email communications, lead generation/lead conversion, and reputation management

Requirements:

  • Bachelor's degree in marketing or other related area of specialty with eight or more years of proven marketing strategy experience
  • Preferred senior living, healthcare, real estate, or agency experience
  • Minimum five years analysis and reporting experience
  • Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels, and creating sales-driven messaging
  • Ability to track, analyze, and report on ROI data
  • Experience with budget management, GL codes, P&L reports, and forecasting
  • Knowledge using Customer Relationship Management software
  • Superior communication skills with the ability to present to senior teams and investment partners
  • Multitasking skills for handling multiple projects, cross-divisionally

Benefits:

  • Comprehensive benefit package including medical, dental, vision, life, and disability insurances
  • Paid time off and paid holidays
  • Eligibility to participate in our outstanding 401(k) plan with company match
  • Employee Assistance Program and accident insurance policies

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