Senior Digital Marketing Analyst
3 weeks ago
Job Title: Senior Digital Marketing Analyst
At IRONMAN, we are seeking a highly skilled Senior Digital Marketing Analyst to join our team. As a key member of our marketing department, you will be responsible for analyzing website data, marketing campaigns, user behavior, and purchase pathways to identify strategic insights and implement activities to increase customer conversion rates and improve marketing performance.
Main Responsibilities:
- Analyze website data and marketing campaigns to identify trends and areas for improvement.
- Develop and implement A/B tests and other experiments to optimize conversion funnels, landing pages, and product displays.
- Provide reporting, analysis, and insights to stakeholders to inform data-driven decision making.
- Utilize Google Analytics, Google Tag Manager, and HubSpot to collect and analyze data.
- Maintain ongoing monitoring dashboards and support stakeholders in self-service of information.
Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- 3-5 years of experience as a Digital Marketing Analyst or similar role.
- Expertise in Google Analytics, Google Tag Manager, and HubSpot.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
Workplace Setting:
- This is a hybrid role spending 3 days per week on-site at the corporate offices in Tampa, FL.
We are an equal opportunity employer and welcome applications from diverse candidates.
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