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Product Marketing Manager

1 month ago

Tampa, Florida, United States Enavate Full time
Job Title: Product Marketing Manager

Enavate is a dynamic company that transforms businesses and the lives they touch. We're passionate, creative, and empowered to make decisions that drive growth. We're looking for a talented Product Marketing Manager to join our team and help us elevate our business.

About the Role:

We're seeking a seasoned B2B marketing expert who can create impactful marketing campaigns and messaging that generate leads and drive revenue. As a Product Marketing Manager, you'll collaborate with our business pods to craft compelling messaging and positioning while championing and driving new initiatives across various marketing channels.

Key Responsibilities:
  • Develop clear and differentiated positioning and messaging for our offerings in the market.
  • Ensure message consistency across all company materials and communications.
  • Collaborate with and manage external agencies as needed.
  • Partner with the Demand Generation team to create a multi-channel marketing plan that meets lead generation goals.
  • Execute marketing programs and monitor conversion rates, adjusting strategies as needed.
  • Analyze campaign performance and report on results to inform future initiatives.
  • Produce high-quality content that establishes Enavate as a thought leader in our target markets.
  • Communicate the value proposition of products and services to the sales team and ensure they have the necessary sales tools to support their efforts.
  • Collaborate with partners to develop joint marketing plans and strategies.
Requirements:
  • 5+ years of experience in B2B technology marketing, with a strong understanding of product marketing principles.
  • Bachelor's degree in Business, Marketing, or a related field.
  • Excellent verbal, written, and presentation skills, with the ability to convey complex information clearly and persuasively.
  • Proven track record of thriving in fast-paced, growth-oriented environments.
  • Strong project management skills, capable of handling multiple initiatives simultaneously while keeping stakeholders informed.
  • Familiarity with a range of marketing technology and analytics tools.
  • Experience building and overseeing message architecture and product launches.
  • A collaborative mindset, with the ability to work effectively across cross-functional teams.
About Enavate:

Based in Tampa, FL, Enavate is a Microsoft Gold Partner that specializes in guiding organizations through their journey to the cloud, aiding them in modernizing their mission-critical systems, and achieving seamless digital transformation. Our core values are Team Members, Innovation, Results, and Integrity.

We have clients and team members all over the world, and we're still growing. If you're ready to transform your career path, let's get started.