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Retail Business Development Manager
4 weeks ago
h2Job Description/h2pWelcome to Sanrio, a global lifestyle brand renowned for its iconic character, Hello Kitty. Our company was founded on the 'small gift, big smile' philosophy, which has inspired a wide range of unique products and experiences since 1960./ppThe Retail Business Development team at Sanrio, Inc. plays a crucial role in driving everyday placement and building unique programs at retailers for all character properties. We develop cross-category retail programs that include Apparel, Accessories, Beauty, Home Goods, Toys, Collectibles, Food & Beverage, and Tech categories./ph3Key Responsibilities/h3ulliProvide support to Licensing Sales and Retail Business Development team/liliServe as the key liaison with retailers/vendors/liliBuild and manage relationships with key retailers, keeping them informed on marketing initiatives, business opportunities, and overall brand strategy/liliField requests from and provide updates to all key internal teams (Licensing, Creative, Marketing) on an ongoing basis/liliBuild and lead all team documents and calendars, placement grids, and program tracking documents/liliRoute retail marketing elements for internal approval/liliWork with marketing for approval and promotion of retail marketing elements, including in-store and online promotions/liliRoutinely follow-up on requests with retailers and business partners on various requests, including business updates, quarterly forecasts, and program initiatives/liliCompile and update retail/licensee lists for internal reference, including retail account activity department tracker/liliProvide administrative support to Head of Retail Business Development to assist with sales prospecting, pitches, preparation of sales materials, presentations/decks, and ad-hoc reports/requests/liliWork with Head of Retail, Licensing partners, and retailers to pitch and sell in cross-category retail programs/liliBuild targeted presentations to pitch to retailers and provide business updates/liliContribute to new business development recruitment: Blue sky ideation, incremental business/liliOpportunity identification, trend research, and overall market analysis/liliAssist with planning and coordinating meetings, trade shows, and retail activations/liliSupport Retail Business Development by analyzing and interpreting sales data & recommending changes to current sales techniques, or promotional efforts based on market research and new trends/liliConstant, timely, and consistent communication with licensees to ensure they have the latest retail placement and upcoming program information/liliMonitor industry trends (read trade publications, attend trade shows, etc.), competitive franchises, and current economic conditions that may affect sales and industry competitiveness/liliCommunicates trend information to Sanrio, Inc. internal team/liliVisit stores on a monthly basis - reports observations, opportunities, and competitive landscape/liliAttendance of trade shows and social industry functions where applicable/li/ulh3Requirements/h3ulliBA (Business Administration, Marketing & International Business or related field preferred) & 5+ years in Consumer Products, corporate retail, sales, and/or marketing experience/liliProficient in Excel, MS-Office, PowerPoint/Keynote, Outlook/liliStrong organization and prioritization skills, attention to detail, and analytical skills/liliStrong verbal and written communication skills/liliMust be solution-minded and able to multi-task in a fast-paced environment, managing several projects at once/liliAbility to establish priorities, work independently, and proceed with objectives without supervision/liliA team player and able to be flexible and take direction/li/ul
