Media Sales Executive

2 weeks ago


Huntsville, Alabama, United States Gray Television Full time

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We strive for excellence by continuously upgrading our technology and seeking innovative ways to stay ahead in our markets. Our focus is on training and developing the best and brightest employees in the business.

About WAFF:

WAFF is the dominant television and digital media station in the Tennessee Valley. For 70 years, WAFF has served its 11-county DMA and is North Alabama's most trusted source for news and weather.

Job Summary:

WAFF, Gray Television's NBC affiliate in Huntsville, AL, has an immediate opening for a Media Executive to join our team of integrated marketing and advertising professionals.

We help our clients find and keep their best customers through effective research, marketing, and advertising. If you have media sales experience and enjoy working with people, this could be your opportunity to succeed at the #1 media company in Huntsville, AL.

Duties and Responsibilities:

  • Consistently prospect for new revenue opportunities
  • Closing new business and meeting sales goals set by WAFF
  • Upselling current clients by engaging them in the full product line of WAFF/Gray offerings
  • Creating custom solutions-driven campaigns that meet client needs across multiple media platforms, including broadcast and all of Gray Media's digital products
  • Seeking opportunities to expand relationships with clients by taking an active role in understanding their business needs and competitive landscape
  • Making decisions and solving problems independently to support customer needs
  • Using Matrix to manage day-to-day activity, pipeline, and forecasts

Qualifications and Requirements:

  • Bachelor's Degree
  • 2 years of Media Sales Experience, or a background or education in Business
  • Excellent writing and communication skills
  • Ability to work independently and manage time effectively
  • Ability to use creativity to solve problems
  • Ability to develop campaigns and motivate others
  • A real desire to understand clients and their businesses
  • A thirst for ongoing learning: advertising, marketing, television, digital
  • Experience selling digital products/strategies, including Targeted Video/Display, OTT, Paid Search, Email, and Social Media
  • Excellent knowledge of presentation software, MS Office products, and CRM software
  • Must meet the Gray Media driving requirements and have a valid driver's license

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