Product Marketing Lead for Global Brand

6 days ago

New York, New York, United States Tik Tok Full time
Role Overview

As the Product Marketing Lead for TikTok's Global Brand & Video Solutions team, you will be responsible for leading a team of product marketing managers to shape the go-to-market strategy and product roadmap for our suite of premium video-focused products.

Key Responsibilities
  • Develop and implement strategic plans for TikTok's video offerings, leading both inbound and outbound product marketing activities.
  • Analyze market trends and assess TikTok's position vs the competitive landscape, summarizing key gaps.
  • Define clear go-to-market strategies for TikTok's suite of video ad products, partnering closely with the sales and regional teams to create solutions that appeal to TV and video buyers and inform product direction.
  • Work with Product, Sales, and Marketing leadership to set short and long-term OKRs across the working team, executing regional strategies effectively.
Requirements
  • BA/BS degree in business, marketing, or related field.
  • Experience managing, leading, mentoring, and developing a team of product marketing managers.
  • 5+ years of experience at a leading digital media platform, preferably in a go-to-market or product marketing capacity within the brand and/or video advertising space.
  • Strong expertise in planning, buying, and measuring video ad campaigns, with a strong understanding of brand buying objectives and KPIs.
  • Ability to work in ambiguity, collaborate effectively across organizational levels and geographies, and influence stakeholders.
Preferred Qualifications
  • Strong problem-solving, strategic thinking, storytelling, and communication skills.
  • Passion for team culture and development, with a focus on fostering effective relationships and collaboration.
  • Excellent business judgment and attention to detail in a fast-paced, evolving environment.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. We are passionate about this and hope you are too.

  • Global Brand Marketing Manager

    2 weeks ago

    New York, New York, United States META Full time

    Job SummaryMeta is seeking a seasoned Global Brand Marketing Manager to lead the development and execution of global consumer marketing campaigns across media, partnerships, experiential, editorial, and creative channels. The ideal candidate will have a proven track record of leading iconic global brands in both CPG and tech industries, with expertise in...

  • Head of Marketing and Brand

    2 weeks ago

    New York, New York, United States rePurpose Global Full time

    Job Title: Head of Marketing and BrandRePurpose Global is seeking a visionary Head of Marketing and Brand to lead our marketing efforts in pursuit of our mission to end plastic pollution.Job SummaryWe are looking for a dynamic leader who can blend strategic vision with tactical execution to drive marketing strategies that resonate with both decision-makers...

  • Global Product Marketing Lead for Video Ads

    2 weeks ago

    New York, New York, United States Tik Tok Full time

    Job Title: Global Product Marketing Lead for Video AdsAt TikTok, we're looking for a seasoned product marketing leader to join our Global Brand & Video Solutions team. As the Global Product Marketing Lead for Video Ads, you'll be responsible for shaping the go-to-market strategy and product roadmap for our suite of premium video-focused products.Key...

  • Global Gaming Marketing Lead

    5 days ago

    New York, New York, United States TikTok Full time

    About UsTikTok is a leading destination for short-form mobile video, inspiring creativity and bringing joy to users worldwide. Our global headquarters are in Los Angeles and Singapore, with offices in major cities across the globe.Why Work with UsWe're a company that values creativity, innovation, and collaboration. Our teams work together to drive impact,...

  • Global Brand Strategist

    6 days ago

    New York, New York, United States Armand de Brignac Full time

    Job Title: Global Senior Brand ManagerWe are seeking a highly experienced and skilled Global Senior Brand Manager to join our team at Armand de Brignac, a luxury champagne manufacturer co-owned by Shawn JAY-Z' Carter and Moët Hennessy.About the RoleThe successful candidate will lead the development and execution of integrated marketing strategies that...

  • Global Brand Strategist

    2 weeks ago

    New York, New York, United States Armand de Brignac Full time

    Job Title: Global Senior Brand ManagerWe are seeking a highly experienced and skilled Global Senior Brand Manager to join our team at Armand de Brignac, a luxury champagne manufacturer co-owned by Shawn JAY-Z' Carter and Moët Hennessy.About the RoleThis is an exciting opportunity for a seasoned marketing professional to lead the development and execution of...

  • Brand Experience Development Intern

    1 month ago

    New York, New York, United States Allied Global Marketing Full time

    About Allied Global MarketingWe are a leading full-service marketing agency specializing in creating unforgettable brand experiences. Our team of experts collaborates with a diverse range of clients to develop strategic brand experiences that connect audiences with immersive and impactful moments.Job SummaryWe are seeking a highly motivated and creative...

  • Global Production Lead

    2 weeks ago

    New York, New York, United States TAG Full time

    Job Title: Account DirectorThe Account Director will lead scaled production efforts for the US region for a global technology brand. This role requires a strong understanding of global creative AOR experience working on tech brands, with heavy production experience a must.Key Responsibilities:Lead the US efforts for a major global technology brand account,...

  • Senior Brand Manager

    1 week ago

    New York, New York, United States Pladis Global Full time

    Senior Brand Manager Job DescriptionWe are seeking a highly skilled Senior Brand Manager to join our Pladis Global team. As a key member of our Americas Marketing team, you will be responsible for developing and executing innovative strategies to drive growth and success for our iconic Godiva brands.Key Responsibilities:Lead the development of portfolio...

  • Senior Brand Marketing Manager

    2 weeks ago

    New York, New York, United States Pyramid Consulting Full time

    Job Title: Brand Marketing Manager VImmediate need for a talented Brand Marketing Manager V to lead brand campaigns and drive business growth.Job Summary:We are seeking a seasoned Brand Marketing Manager V to join our team at Pyramid Consulting. As a key member of our marketing team, you will be responsible for developing and executing global brand...

  • Brand Marketing Manager

    3 days ago

    New York, New York, United States Red Bull Full time

    Job Title: Brand Marketing ManagerAt Red Bull, we're looking for a talented Brand Marketing Manager to lead our regional marketing efforts. As a key member of our team, you'll be responsible for driving sales and product consumption, winning new consumers, and building brand love.Key Responsibilities:Develop and execute regional marketing plans that increase...

  • Director, IBRANCE Global Marketing Lead

    3 weeks ago

    New York, New York, United States Pfizer Full time

    Job Title: Director, IBRANCE Global MarketingPfizer Oncology is seeking a highly skilled and experienced professional to lead the global marketing efforts for IBRANCE, a transformative medicine in the treatment of HR-positive HER2-negative metastatic breast cancer.Key Responsibilities:Develop and execute a comprehensive global marketing strategy for IBRANCE,...

  • Global Head of Product Marketing

    2 weeks ago

    New York, New York, United States Citigroup Inc Full time

    About the RoleWe are seeking a seasoned marketing professional to lead our Global Product Marketing function for Treasury and Trade Services (TTS). As the Global Head of Product Marketing, you will be responsible for developing and executing comprehensive marketing strategies to promote TTS products and achieve business goals.Key ResponsibilitiesDevelop and...

  • Director of Global Marketing Strategy

    4 weeks ago

    New York, New York, United States TopView Sightseeing Full time

    Job Description**About TopView Sightseeing**TopView Sightseeing is a leading provider of unique experiences and software solutions for tourists and locals around the world. With a strong presence in major cities, we are expanding our global footprint and seeking a highly ambitious professional to lead our marketing efforts.**Job Summary**We are looking for a...

  • Global Marketing Senior Manager

    3 weeks ago

    New York, New York, United States L Oreal USA Full time

    About the RoleWe are seeking a highly skilled Senior Manager of Global Marketing to join our team at L'Oréal USA. As a key member of our marketing team, you will be responsible for developing and executing global marketing strategies that drive business growth and brand awareness.Key ResponsibilitiesDevelop and implement global marketing strategies that...

  • Director of East Brand Marketing

    3 days ago

    New York, New York, United States Fresh Full time

    Job Title: Director of East Brand MarketingJoin Fresh, a global company headquartered in New York, as we seek a talented Director of East Brand Marketing to lead our marketing efforts in the East region. As a key member of our Global Marketing team, you will be responsible for developing and executing innovative marketing strategies to drive brand awareness...

  • Global Marketing Senior Manager

    3 weeks ago

    New York, New York, United States L Oreal USA Full time

    About the RoleWe are seeking a highly skilled Senior Manager of Global Marketing to join our team at L'Oréal USA. As a key member of our marketing team, you will be responsible for developing and executing global marketing strategies that drive business growth and brand awareness.Key ResponsibilitiesDevelop and implement global marketing strategies that...

  • Global Product Marketing Director

    1 week ago

    New York, New York, United States Hispanic Technology Executive Council Full time

    Job DescriptionJob Title: Global Product Marketing DirectorJob Summary:We are seeking a seasoned product marketing professional to lead our global product marketing function. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to promote our products and achieve business goals.Key...

  • Senior Marketing Manager, Global Fragrances

    1 week ago

    New York, New York, United States Winid Full time

    {"Job Title": "Senior Manager, Global Go To Market, Lifestyle Fragrances", "Company Overview": "Winid is a talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions. Our purpose is to drive the growth and fulfillment of individuals and organizations. We facilitate individuals in finding inspiring opportunities and help...

  • Global Head of Product Marketing

    1 week ago

    New York, New York, United States Citigroup Inc Full time

    Job Title: Global Head of Product MarketingJob Summary:We are seeking a highly experienced and skilled Global Head of Product Marketing to lead our product marketing efforts. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to promote our products and achieve business goals.Key...