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Product Marketing Director
1 month ago
Sakara Life is a pioneering wellness brand dedicated to empowering individuals to take control of their health and well-being. We're seeking a visionary Director of Product Marketing to spearhead the growth and success of our innovative product lines.
Key Responsibilities- Develop and execute comprehensive product marketing strategies, aligning with our business objectives and growth targets.
- Define and articulate compelling value propositions for our product portfolio, highlighting unique benefits and differentiation in the market.
- Lead cross-functional collaboration with product development, marketing, and creative teams to bring new products to market, ensuring seamless integration of product positioning, messaging, and creative assets.
- Conduct in-depth market analysis and consumer research to identify market trends, competitive landscape, and consumer insights, leveraging data to inform product development and marketing strategies.
- Drive product lifecycle management, from product conceptualization and development to launch and post-launch optimization, ensuring products meet customer needs and deliver against business objectives.
- Collaborate with the marketing team to develop integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional media, to drive product awareness, consideration, and conversion.
- Monitor and analyze key performance metrics and KPIs to measure the effectiveness of product marketing initiatives, optimizing strategies and tactics based on performance insights.
- 8+ years of experience in product marketing, with a proven track record of success in consumer goods, beauty, or wellness industries.
- Strong understanding of consumer behavior, market dynamics, and competitive landscape within the supplements and beauty categories.
- Demonstrated experience leading cross-functional teams and collaborating with product development, marketing, and creative teams to bring products to market.
- Excellent strategic thinking, analytical, and problem-solving skills, with the ability to translate insights into actionable marketing strategies and plans.
- Exceptional communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders at all levels.
- A competitive salary range of $160,000 - $175,000 annually, plus benefits.
- A comprehensive benefits package, including health insurance, dental and vision coverage, flexible paid time off, and 401k program.
- The opportunity to work with a dynamic and innovative team, making a meaningful impact on people's lives through wellness and nutrition.
- A vibrant and inclusive company culture, with a commitment to diversity, equity, and inclusion.