Regional Marketing Manager

5 days ago


El Paso, Illinois, United States Danaher Corporation Full time
About the Role

Danaher Corporation is seeking a highly skilled Regional Marketing Manager - Americas to drive growth for Leica Biosystems' full product portfolio. As a key member of the Global Marketing Organization, you will be responsible for executing the annual marketing plan, aligning content, messaging, and demand generation in the Americas market.

Key Responsibilities
  • Develop cohesive, value-based messaging to support Leica Biosystems' workflow solutions portfolio.
  • Monitor and analyze changing marketplace dynamics, competitive activity, customer segment, and industry trends to inform customer buying decisions.
  • Partner with the Strategic and Corporate Account team to drive growth in key segments based on customer visibility, segmentation, targeting, and analyzing and providing competitive insights.
  • Analyze competitive customer wins to glean insights, refine positioning strategies, and equip sales teams with effective tools and tactics to secure and capitalize on competitive victories in the market.
  • Partner with the Workflow Solutions team to develop evidence-based marketing content.
Requirements
  • Bachelor's degree in a related field with 5+ years of experience or Master's degree with 3+ years of experience.
  • Detailed understanding of North America Medical Device/Diagnostic industry and healthcare landscape, including buyer's segmentation, selling process, and regulatory environments.
  • An established understanding of US healthcare entities.
  • Solid command of marketing techniques and methodologies.
  • Superior project management skills with demonstrated ability to operate independently in large matrixed organizations and rapidly changing environments.
Preferred Qualifications
  • Proficiency with modern data analysis software.
  • Specific experience in IVD products.
  • Digital Marketing Experience.
About Danaher Corporation

Danaher Corporation is a global leader in science and technology, partnering with customers to solve complex challenges and bring the power of science to life. We value diversity and are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.



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