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Director of Marketing, Campaign Strategy
2 months ago
We are seeking a highly skilled Marketing Campaign Manager to lead the creation of engaging campaigns that capture the essence of our brand expressed in our products.
Key Responsibilities- Develop and Execute Campaign Strategies: Design the annual campaign activation calendar and launch compelling traditional and digital marketing campaigns, including managing content, budget, timelines, and ROI.
- Collaborate with Cross-Functional Teams: Work with product marketing teams, our digital center of excellence, and other relevant teams to identify the right tactics and produce high-quality campaigns that resonate with our target audience.
- Track and Analyze Campaign Performance: Monitor campaign performance, using data to make informed improvements for every subsequent campaign.
- Drive Business Growth: Continuously look for new ways to expand our customer base and challenge our team on new ways to engage.
- Industry Experience: 10+ years of industry experience in Campaign Planning & Activation or related functions.
- Marketing Expertise: Experience in marketing within healthcare, medical technology products or solutions, creating or tailoring campaign assets, and confident in digital campaign best-practices.
- Education: Bachelor's degree, master's degree preferred.
- Physical, Cognitive, and Environmental Job Requirements: Must be able to successfully perform the following minimum requirements with or without accommodation for this position.
- Annual Marketing Planning: Experienced in designing, building, and executing annual marketing plans coordinated amongst multiple businesses.
