Email Campaign Operations Specialist

2 weeks ago


New York, New York, United States Natura &Co Full time

About the Role

We are seeking an Email Campaign Operations Manager to join our team at Natura &Co. As an Email Campaign Operations Manager, you will collaborate with our Digital, Sales, Marketing, and Creative teams to provide premier, personalized emails at-scale that align directly with the business's goals.

You will blend high-level production and creative problem-solving skills to build HTML emails, create filter logic, and deploy campaigns through an ESP (Emarsys). You should be proficient in HTML, CSS, and have experience with a scripting language (AMPScript, Liquid, etc.), and have a keen eye for detail to provide QA support.

Key Responsibilities

  • Code HTML emails upon receipt of assets and briefs.
  • Create dynamic content and personalization based on user activity, preferences, and distribution lists.
  • Created segmented campaign lists.
  • Set up, test, and launch campaigns within the Emarsys platform.
  • Communicate technical information and project statuses with partners and team members.
  • Work with team to QA of email messaging.
  • Assist in reviewing email analytics and deliverability.
  • Research the latest in email best practices and industry standards.

Qualifications

  • 5+ years of experience in email setup and deployments supporting marketing projects, specifically developing emails using HTML, and a scripting language.
  • 3+ years of proficient experience setting up email campaigns, importing and exporting files, and deploying high-volume email campaigns in enterprise ESP tools (preferably Emarsys or Salesforce Marketing Cloud/ExactTarget).
  • Knowledge of typical email-rendering bugs and workarounds, with experience testing and troubleshooting across multiple browsers, email clients, and devices.

Preferred Qualifications

  • Emarsys Scripting Language.
  • Fluency in Spanish or French.
  • SQL Experience.
  • A/B Testing Experience.
  • Email Analytics Experience.
  • API Triggered Send Setup Experience.

Salary Range

$90,000 - $95,000



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