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Email Marketing Specialist
2 months ago
Amazon is seeking a highly skilled Email and App Marketing Associate to join our team. As a key member of our marketing team, you will be responsible for developing and implementing email and app marketing campaigns to drive revenue growth and deliver a best-in-class customer marketing experience.
Key Responsibilities:- Design and develop email communications and push notifications using Salesforce Marketing Cloud.
- Set up, test, and launch dynamic content to enhance customer experiences.
- Monitor active campaigns daily and troubleshoot errors to ensure timely delivery and progression of messaging.
- Refresh and modernize existing email templates to improve performance.
- Manage calendars across multiple campaigns to ensure on-time delivery and messaging progression.
- Execute A/B tests to continuously improve email and push notification performance.
- Serve as a technical expert to optimize reporting, targeting, acquisition, and retention opportunities.
- Develop and implement lifecycle marketing campaigns and journeys to improve personalization and business needs.
- Create and modify automations to enhance customer experiences and business outcomes.
- Analyze campaign performance and suggest improvements to enhance customer engagement and revenue growth.
- Manage email databases, including merge, purge, dedupe, append, and other data management tasks.
- Work with data engineers and vendors to ensure data synchronization with other related databases.
- Provide recommendations during project discovery and planning based on existing infrastructure.
- Partner with business stakeholders and technology teams to establish and define business, technical, and functional requirements and estimates during project planning.
- Collaborate with technical consultants in the development and integration of new applications.
Requirements:
- 1+ years of professional non-internship marketing experience.
- Bachelor's degree.
- 1-2 years of experience coding.
- Knowledge of HTML and ability to code emails.
- Strong attention to detail, debugging, and problem-solving skills.
- Knowledge/experience in using API services.
- Experience with Email Service Providers (ESPs) – Salesforce a bonus.
- Excellent project management skills, including multi-tasking, prioritization, and organization.
- Hands-on, get-it-done, results-driven, and self-starter mentality.
Preferred Qualifications:
- Advanced Microsoft Excel and Office skills.
- Working knowledge of CSS.
- Knowledge of SQL.
- Experience with Litmus or another email rendering tool.
- Experience working in an online fashion or retail setting.
- Understanding of ecommerce consumer behavior and direct-marketing principles, including AB test design and analytics.
- Comfortable with ambiguity and creating processes to drive progress.
Amazon is an Equal Opportunity Employer:
Amazon is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Compensation:
The base pay for this position ranges from $54,400/year in our lowest geographic market up to $116,300/year in our highest geographic market. Pay is based on a number of factors, including market location and may vary depending on job-related knowledge, skills, and experience.
Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
