Email Marketing Specialist
2 weeks ago
The NYC Bar Association is seeking a highly skilled Email Marketing Associate to join our Communications and Marketing Department. As a key member of our team, you will be responsible for developing and implementing email marketing strategies to increase membership and drive engagement with our programs.
Key Responsibilities- Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis
- Segment and manage email lists to ensure accurate targeting and personalized communication
- Identify opportunities for email optimization and A/B testing to analyze performance metrics and optimize campaign effectiveness
- Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions, and ROI
- Stay up-to-date with industry trends and best practices in email marketing to drive innovation and continuous improvement
- Associate's degree or higher in Marketing, Communications, or a related field
- Minimum 1-2 years of experience in email marketing
- Strong understanding of email marketing best practices
- Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact, and Real Magnet
- Familiarity with HTML and CSS for email template customization
- Proficiency in data analysis and reporting using tools such as Google Analytics
- Experience with A/B testing, Google Ads, and other relevant advertising and marketing platforms
- Knowledge of email personalization and dynamic content strategies
- Familiarity with deliverability, GDPR, and CAN-SPAM compliance
- Competitive salary range of $48,000 - $55,000 for a 35-hour work week
- Generous paid time off, including vacation, personal, sick time, and holidays
- Choice of medical plans, dental, vision, 401K, life insurance, and commuter benefits
- Employee discounts and more
Please submit your application, including a cover letter explaining why you are interested in the position, to be considered for this exciting opportunity.
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