Email Marketing Specialist

2 weeks ago


New York, New York, United States NYC Bar Association Full time
Job Summary

The NYC Bar Association is seeking a highly skilled Email Marketing Associate to join our Communications and Marketing Department. As a key member of our team, you will be responsible for developing and implementing email marketing strategies to increase membership and drive engagement with our programs.

Key Responsibilities
  • Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis
  • Segment and manage email lists to ensure accurate targeting and personalized communication
  • Identify opportunities for email optimization and A/B testing to analyze performance metrics and optimize campaign effectiveness
  • Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions, and ROI
  • Stay up-to-date with industry trends and best practices in email marketing to drive innovation and continuous improvement
Requirements
  • Associate's degree or higher in Marketing, Communications, or a related field
  • Minimum 1-2 years of experience in email marketing
  • Strong understanding of email marketing best practices
  • Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact, and Real Magnet
  • Familiarity with HTML and CSS for email template customization
  • Proficiency in data analysis and reporting using tools such as Google Analytics
  • Experience with A/B testing, Google Ads, and other relevant advertising and marketing platforms
  • Knowledge of email personalization and dynamic content strategies
  • Familiarity with deliverability, GDPR, and CAN-SPAM compliance
What We Offer
  • Competitive salary range of $48,000 - $55,000 for a 35-hour work week
  • Generous paid time off, including vacation, personal, sick time, and holidays
  • Choice of medical plans, dental, vision, 401K, life insurance, and commuter benefits
  • Employee discounts and more
How to Apply

Please submit your application, including a cover letter explaining why you are interested in the position, to be considered for this exciting opportunity.



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