Strategic Marketing Communications Professional
4 days ago
We are a leading provider of MLS solutions, committed to delivering exceptional products and services that empower our customers to succeed.
Job SummaryThis is an hourly, non-exempt, full-time role with a competitive estimated salary of $62,500 - $80,000 per year. We are seeking a skilled Strategic Marketing Communications Professional to join our team in Altamonte Springs, FL.
Key Responsibilities:- Develop and Execute Marketing Strategies
The successful candidate will be responsible for developing and executing marketing strategies that align with our brand standards, increase customer awareness of our products and services, and drive business objectives.
- Market Research and Analysis
Conduct market research to stay up-to-date on industry trends, competitor activity, and customer needs. Analyze data to inform marketing decisions and optimize campaigns for maximum impact.
- Content Creation and Campaign Management
Create engaging content across various channels, including email, social media, digital advertising, press releases, product launches, and company announcements. Manage and execute marketing campaigns from concept to completion, ensuring timely and within-budget delivery.
- Brand Integrity and Messaging
Maintain brand integrity by ensuring consistent use of our brand identity, key messaging, and other brand standards across all communication channels. Ensure all content aligns with our company's brand voice and tone.
- Crisis Communication and Media Relations
Assist in managing communication during crises, ensuring accurate and timely information dissemination. Develop and maintain relationships with media representatives, responding to inquiries and requests for interviews or statements.
- Metrics Analysis and Reporting
Analyze metrics to assess the effectiveness of marketing strategies and prepare regular reports on marketing activities and outcomes. Use data to inform future marketing decisions and optimize campaign performance.
- Social Media Management
Manage and update our social media channels, creating engaging content and responding to customer inquiries and feedback in a timely and professional manner.
Requirements and Qualifications:- Bachelor's Degree in Marketing, Communications, or Related Field
A bachelor's degree in marketing, communications, or a related field is required. A master's degree is a plus.
- Marketing Certification (e.g., HubSpot, Google Analytics)
Professional certifications in marketing, such as HubSpot or Google Analytics, are highly valued.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) and Google Suite
Excellent proficiency in Microsoft Office and Google Suite is essential, particularly in Word, Excel, and PowerPoint.
- Strong Analytical and Problem-Solving Skills
Ability to analyze complex data, identify trends, and develop effective marketing strategies to meet business objectives.
- Exceptional Writing and Communication Skills
Strong writing and communication skills, with the ability to craft compelling content and messages that engage diverse audiences.
- Experience with Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
Familiarity with email marketing platforms and experience in creating and executing email campaigns is a plus.
- Bilingual (Spanish) and Ability to Translate Technical Documents
Bilingual (Spanish) skills and ability to translate technical documents are highly valued.
About You:- Drive for Results - Ambitious Drive to Set, Meet, and Exceed Goals
You are results-driven and have a strong desire to set, meet, and exceed goals.
- Accountable - Self-Critical While Focusing on Areas of Personal and Professional Development
You take ownership of your actions and are self-critical while focusing on areas of personal and professional development.
- Information Seeking - Ability to Gather Relevant Information from a Wide Range of Sources
You possess excellent research skills and can gather relevant information from a wide range of sources.
- Innovation - Ability to Generate and Use Ideas to Improve Business Results
You are innovative and can generate and use ideas to improve business results.
- Adaptability - Taking in Available Information and Adjusting Strategies According to Constraints/Environment
You are adaptable and can adjust strategies according to changing circumstances and environmental factors.
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