Digital Marketing Strategist
3 days ago
We're seeking a skilled Digital Marketing Strategist to spearhead our lead generation efforts at Align Strategic. As a key member of our team, you will be responsible for crafting and executing tailored campaigns that drive engagement and conversions.
About the RoleThis is an excellent opportunity for a motivated and experienced professional to take their career to the next level. With a strong background in digital marketing, you will have the chance to work on a wide range of projects and develop your skills further.
Responsibilities- Develop and execute comprehensive lead-generation strategies that align with our business objectives.
- Manage and optimize ongoing campaigns through data analysis and A/B testing to ensure maximum performance.
- Foster and maintain relationships with potential clients through personalized communication channels, including email and phone follow-up.
- Collaborate closely with our sales team to streamline the conversion of leads into tangible appointments and customers.
- Analyze campaign performance and provide actionable insights to inform future strategy.
- Minimum 2 years of experience in cold outbound email marketing and inbound marketing, with a proven track record of successful lead generation campaigns.
- Proficiency in leading digital marketing platforms such as Marketo, SendGrid, Infusionsoft, Kajabi, Amplemarket, Apollo, ZoomInfo, HubSpot, and Salesforce.
- Strong analytical skills to analyze campaign data and draw insights to optimize campaign performance.
- Excellent written and verbal communication skills to craft engaging outreach messages and collaborate effectively with teams.
- Ability to work seamlessly with sales and marketing teams to contribute to a cohesive lead nurturing and conversion process.
We offer a competitive salary package, reflecting the value we place on our employees' skills and experience. The estimated annual salary for this role is $65,000 - $85,000, depending on qualifications and location.
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